Less BS, More Facts, Some Opinions
Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket. But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. (It’s our final show of 2023, if you can believe it!) One key […]
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Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […]
The post Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers appeared first on AdExchanger.
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bean Counter A split between two state privacy laws in Maine shows how more data-driven businesses – not just Silicon Valley giants – are invested in the nuances of privacy standards and how consumer data can be used (or not). Lobbyists at the […]
The post Where Big Tech And L.L. Bean Coincide; All Fun And No Play appeared first on AdExchanger.
The past 12 months have certainly been colorful for TikTok, by way of publicity, bans, creators and new products dotted throughout the months. In true Digiday style, we caught up with five ad executives to get their takes on what went right (and wrong) for the platform during 2023, and what their expectations are for next year.
In a nod to “A Christmas Carol” — here’s TikTok in the form of Christmas past, present and future.
TikTok started the year in the hot seat, with CEO Shou Chew in front of U.S. Congress, as its longevity in North America hung in the air. And while these days, marketers seem quietly confident that the app won’t get banned, at least not anytime soon, some aren’t necessarily sure that the platform’s response to that potential ban was good enough. After all, the issue initially gained steam during Trump’s presidency, and reared its head again last year during Biden’s tenure. All the while, Republican presidential candidates for the 2024 election have vowed to ban the app once more.
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This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023.
2023 kept the weird years streak alive.
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In the never-ending struggle between the holding company model and the independent’s way of the agency business, it appears the independent side came out just slightly ahead this year, thanks to the ability to stay nimble and not be bogged down by large amounts of debt. But a still-uncertain economy leading into 2024 could hurt independents as much or more than their larger competitors.
That said, some holding companies appear to be faring a bit better than others, with Publicis growing its stock price over the year, Omnicom holding its own, while others like Dentsu, IPG and WPP are all suffering stock drops as they continue to reinvent their business structures and various operating units in search of better results. Then there’s the newer holdcos — Stagwell saw it stock drop a bit while S4 Capital’s slide was far more egregious.
Havas, meantime, could find itself cut loose from its ownership strings under Vivendi and set adrift to find its own stock value. What that means for the company remains to be seen, but based on the above results, it’s hard to be too optimistic.
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Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024.
Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S. events revenue in 2023 and a 14% increase year over year in international events revenue, according to Time CEO Jessica Sibley. She declined to share hard revenue figures, but a company spokesperson said that the events business represented eight-figures in revenue this year.
Time hosted 27 events in 2023, up from 10 in 2022, and next year there are currently 33 events scheduled, including a new one tied to the soon-to-be launched Time Health franchise. The events team under Macsai grew substantially as well in 2023, starting with 5 employees at the top of the year and ending 2023 with 13, with roles ranging from design, sales, customer success, programming and audience development.
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