Month: December 2023

In an antitrust lawsuit related to the Android app store, Google agreed to pay $700 million to settle a complaint brought by state attorneys general.

To amp up live streaming on X, it has announced a new integration with StreamYard, a tool that allows creators to seamlessly manage their live streams across various social media platforms.

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Apple will remove the watches from its online stores by Dec. 21 and from physical stores by Dec. 24.

As the connected TV space continues to grow, new advertising avenues emerge. The latest is the idea of actionable or shoppable TV, stemming from the popularity of social commerce and the expansion of shoppable ads across social platforms. 

Shifts like this create new opportunities for advertisers to explore and new ways to reach target audiences. With more innovation certain to come in 2024, CTV advertisers will have even more opportunities to leverage for success with the channel. 

In this Q&A, the Custom in-house agency at Digiday spoke with Miles Fisher, senior director and head of emerging and programmatic sales at Roku, about the rise of actionable or performance TV, the company’s recent partnership with Unity and what advertisers can do as connected television continues to evolve. 

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Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […]

The post Snowflake Acquires Data Clean Room Startup Samooha appeared first on AdExchanger.

DoubleVerify released its first global report on attention metrics and how AI and cookie deprecation fit in.

Competitive legacy TV brands looking to gain the reach they are losing on linear TV face another battle ahead as the streaming market matures and evolves – and perhaps devolves.