Month: December 2023

The first two parts of my countdown of the best 40 TV shows of 2023, which included #40-21, contained a wide variety of program genres. Part Three, in this week’s edition, looks at #20-11 and has just
as much diversity. This is a sign of a robust television landscape. There are now so many linear and streaming series on so many platforms, that there’s something (actually many things) for everyone.

In addition to her AI expertise, Asurion CIO Casey Santos also is a former NASA rocket scientist.

The 217-mph, 1,001-hp electrified Lamborghini Revuelto is so much fun it will make you lose the ability to speak properly.

“Hispanic media already commands 68.3% of multicultural media spend and accounts for more than double the combined share of the other two multiethnic demographics,” PQ Media notes in a just-released
update to its annual U.S. forecast.

Marketers and advertisers have been calling for transparency into their advertising investments – from planning to activation, measurement and optimization – for years. Yet, by and large, the lack of transparency has been accepted as the status quo: While we’ve made strides, data remains fragmented – operationalized and accessed on behalf of marketers, rather than with them. But […]

The post With Transparency, The Choice Is Yours: Change The Game Or Sit On The Sidelines appeared first on AdExchanger.

A Gaelic football match on Christmas Eve will determine whether a century-old, family-owned pub in a small Irish town will live or die.

The “generative parser,” which will support the rollout of Google’s search generative experience from Search Labs, has been tracking Google tests to prepare marketers for how they will see GAI in
search results, BrightEdge CEO Jim Yu said.

This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to spend most of December recycling and repackaging their own content from the year that was, that’s what I’m going to do. Consider it my contribution to the ad tech industry’s sustainability efforts. If I had […]

The post Let’s Make 2024 The Year Of Data Privacy As A Differentiator appeared first on AdExchanger.

To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches. The thought leaders highlighted here have their fingers on the pulse of programmatic. From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […]

The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.