Month: December 2023

Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.

El 2023 fue el año en que las marcas web3 se oscurecieron y entraron en modo “construcción”, centrándose en el desarrollo de proyectos internos en lugar de en lanzamientos llamativos.

Debido, en parte, al anuncio de la regulación de las criptomonedas, el mercado de las criptomonedas fue lento este año, y sólo experimentó un repunte en el número de transacciones hacia finales de año. Esto significa que los coleccionistas y aficionados a la compra de NFT en criptomoneda se mostraron menos propensos a invertir en el producto, esperando principalmente al margen lanzamientos más elaborados como los realizados anteriormente por RTFKT y RSTLSS. Sin embargo, siguieron participando en eventos y actividades de la comunidad web3, mostrando un interés continuo y proporcionando una oportunidad para las marcas.

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The deal, which includes Flywheel Digital, is expected to close in the first quarter of 2024, pending regulatory approvals.

Raising a range of concerns into the way X has been run under Elon Musk, EU officials will also probe whether graphic content from Hamas’ attack on Israel was allowed to spread across the site.

If you find it challenging to summon up any emotion over a dead goldfish, then the pilot of NBC’s comedy series “Extended Family” is not for you.

Over the past couple of years, thousands of retail industry trends have been flying around like loose threads. But, through it all, one fact stands above all other mere trends: to the biggest go the spoils. And by biggest, I mean the very, very biggest. Macy’s may seem like a giant. It owns the flagship […]

The post Why The Big Will Only Get Bigger In New Retail appeared first on AdExchanger.

It’s no secret that Google’s in hot water.  Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […]

The post As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]

The post Actually, Your Phone *Is* Listening To You; Google’s Quiet Enhanced Conversion Update appeared first on AdExchanger.

With 2023 pretty much in the rearview mirror, it’s time to think about the major issues the media agency world will have to mull, tackle, and own in 2024.

There’s a lot of change the industry has had to absorb this year – the promise of cookies actually going away, the rise of yet more connected TV options, greater scrutiny on the major digital/social platforms and last but not least the meteoric rise of generative AI into our lives.

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