Month: December 2023

It’s official. Meta’s Threads is finally testing integration with ActivityPub, the same service that supports Mastodon, CEO Mark Zuckerberg announced Wednesday. That means Meta is one step closer to fulfilling its initial promise to make Threads compatible with the open social networking protocol that houses platforms like Mastodon. 

“Making Threads interoperable will give people more choice over how they interact and it will help content reach more people,” Zuckerberg said in a Threads post. “I’m pretty optimistic about this.” Meta did not respond to a request for comment in time for publication.

This also means the fediverse, what could be the next phase of the internet, is one step closer to going mainstream. Should that happen, it could connect brands looking to be culturally relevant with the new, untapped communities of the fediverse — something that’s become more important to marketers in light of Elon Musk’s turbulent takeover of Twitter, now X.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Kytch, the company that tried to fix McDonald’s broken ice cream machines, has unearthed a 3-year-old email it says proves claims of an alleged plot to undermine their business.

Google will begin testing a new feature on its Chrome browser, rolling out Tracking Protection to 1% of Chrome users globally on January 4. The feature will restrict cross-site tracking by default.
The complete phaseout will occur in the second half of 2024.

One day after Meta CEO Mark Zuckerberg announced it may be joining the “fediverse,” Threads officially launched in the EU, allowing access to hundreds of millions of potential new users.

Young Americans are skeptical of the military. That’s a reason to worry about national security.

The IDF takes grave risks to satisfy the President’s demands.

The Federal Trade Commission is asking a federal judge to dismiss Meta Platforms’ lawsuit claiming that agency enforcement proceedings are unconstitutional.

Cruise, the self-driving subsidiary of General Motors, will lay off a quarter of its staff. After a grisly October accident in San Francisco, GM said it would slash the unit’s funding.

The Superalignment team led by OpenAI chief scientist Ilya Sutskever has devised a way to guide the behavior of AI models as they get ever smarter.