Why Soft Landing the Economy Is So Rare | WSJ
My Surprisingly Unbiased Week With Elon Musk’s ‘Politically Biased’ Chatbot
Some Elon Musk fans are concerned that Grok, xAI’s answer to ChatGPT, is too politically liberal. The nature of the underlying AI technology will make “fixing” its outlook difficult.
How brands are combining audio and video formats to boost digital campaign success
Rachel Brooks, associate director of business marketing, global, Spotify
Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the end of the day.
This trend is reflected across streaming platforms, including those traditionally relying on audio. This significant surge in video engagement reflects a broader shift in user preferences. For example, according to Spotify research, time spent with video on Spotify has increased 48% year over year — and among Gen Z users, a whopping 136% — a figure significantly influenced by video podcasts.
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NIQ Lab Launches, Takes New Direction For AI Client Innovations
The launch signals the next wave of AI-powered innovation at NIQ, with a focus on optimizing coding, data modeling, warehousing and taxonomy, according to Troy Treangen, the company’s chief product
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The Big Story: The Alternative Currency Slowdown
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers and programmers were ready to try something new. But after a flurry of testing alternative currencies, fewer marketers are using them this year, even as infrastructure and integrations allowing for their use becomes more developed. […]
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OpenAI To Pay Axel Springer For Using Its Content To Train AI Model
Deal also will make the content available for creating answers in ChatGPT
How The Top Alternative TV Currencies Rank, According To Buyers
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024.
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The Information Asymmetry Of The Year
The most ironic part about the ad industry’s “information asymmetry” is that it is NOT the ANA’s word-of-the-year. It’s ironic, because it literally demonstrates the industry’s lack of knowledge.
Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real)
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […]
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