Less BS, More Facts, Some Opinions
Marketers spend a lot of time and energy on manual, lower-level tasks. Even if the individual tasks don’t register as taxing – 10 minutes a day here, an hour per month there – in the aggregate, they’re like holes in a boat, draining marketers’ ability to focus on the creative and decision-making aspects of their […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]
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Since we first started reporting for season two of The Return in January, a lot has changed. Our guests have continued to face uncertain workforce conditions that include, for some, layoffs or difficulty finding a job, while others have talked about how they have experienced new jobs or being promoted.
Throughout the year, we’ve seen artificial intelligence continue to boom while people worry how it’ll impact their jobs, return to office mandates plaguing the country forcing people to change their schedules and ongoing challenges around employee experience. And Gen Zers are experiencing all of that for the first time, without any sort of existing playbook. But Gen Zers aren’t shy to change, which we’ve covered throughout this season.
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Last November, Digiday+ Research released a report from our emerging technologies series that dove into artificial intelligence applications for marketers. Shortly after it was published, the discussion around AI shifted dramatically with the release of OpenAI’s ChatGPT, which has caused a paradigm shift toward generative AI. Public access to ChatGPT allowed individuals who did not have a background in advanced computer technology to experiment with and leverage AI technology while giving them a firsthand understanding of generative AI’s potential.
“With the release of ChatGPT, we brought AI into the collective consciousness,” Mira Murati, chief technology officer at OpenAI, said in an interview with the Wall Street Journal. “And people are paying attention because they’re not reading about it in the press. People are not just telling them about it, but they can play with it. They can interact with it and get a sense for the capabilities.”
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In this week’s Digiday+ Research Briefing, we examine how Amazon’s importance to brands’ holiday marketing plans is growing, how much ad spending is expected to increase in 2024, and how publishers and agencies are cautious about devoting more resources to Threads, as seen in recent data from Digiday+ Research.
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This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.
During the Digiday Programmatic Marketing Summit last week, two agency executives voiced frustrations in the town hall discussions that Google was invalidating impressions and clicks from demand-side platforms to a greater extent than what the DSPs were reporting. But outside the walls of the town hall, those experiences around invalid traffic (IVT) don’t seem to be shared by other agency execs or publishers.
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