Month: December 2023

Netflix has released its total global program viewing covering a 6-month period, in which 99% of all viewing came from 18,000 titles, with nearly 100 billion hours viewed.

Spend by finance brands plummeted, with tech and retail spend also down.

The biggest challenge in marketing is indifference and convenience is the most powerful factor, bar none. Consumers don’t want to change their minds, because they don’t want to do the work. Persuasion
is hostage to convenience.

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies. Apple has already restricted mobile advertising IDs with the AppTrackingTransparency framework and IP addresses with iCloud Private Relay. Further, Google is preparing for its […]

The post The Addressable Ecosystem Bubble Is About To Burst. It’s Time To Use Emerging Methodologies That Address The Non-Addressable appeared first on AdExchanger.

Pricing considerations in the streaming world are all over the map. Consumers may be thinking more now than ever how much they are getting in terms of actual content.

The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with TV identity resolution company Blockgraph for a more direct connection to media supply.

The post Madhive And Blockgraph Woo Advertisers With More Direct Access To TV Data appeared first on AdExchanger.

Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences.

Research by BCG found that advertisers leveraging first-party data, such as the information shared by publishers, to personalize messaging are seeing double-digit improvement in ad performance. 

For first-party data to be a secure and sustainable advertising strategy, publishers rely on privacy-preserving technology to mitigate the risk of data collaboration. According to research from IAB, 78% of U.S. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns. Additionally, 64% of companies leveraging privacy-preserving technology, including publishers and advertisers, are using data clean rooms — a privacy-focused approach to matching their audiences with their advertising partners’ ideal customers.

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The deal adds RocketMill’s 200-person team, bringing PMG’s global workforce to 900.