Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In ’24

“Some advertisers may even be holding back spend at the end of 2023 in anticipation of these opportunities to drive higher reach in 2024,” ECI Media Management analysts say in anticipation of the
resumption of premium ad-supported Hollywood content.

OpenX Rebrands ‘TV+’ As ‘TV by OpenX’

In what appears to be a resolution of trademark infringement charges, OpenX has quietly rebranded its TV inventory solution from “TV+” to “TV by OpenX.”

Google Will Share Limited Search Partner Site Placement Info With Advertisers

A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across its Search Partner Network in response to the most recent Adalytics report. But Google isn’t opening the door more than a crack. It’s only telling advertisers whether their ads were served into one of the […]

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Sam’s Club Connects CTV, Video Search, Interactive Product Pages

Sam’s Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.

Tesla Is Recalling Nearly All Vehicles Sold in US to Fix an Autopilot Fault

The Tesla recall, which affects more than two million vehicles, follows a two-year investigation by the US government into a series of crashes linked to the Autopilot system.

Europe to End Robo-Firing in Major Gig Economy Overhaul

Platforms will no longer be able to fire their workers automatically as part of new EU rules that will affect millions of people, including Uber drivers and Deliveroo couriers.

US Regulators Want Cars to Include Drunk-Driver Detection Technology

In 2021, more than 13,000 people died in US alcohol-related crashes. The top US road safety regulator is exploring tech in vehicles that could check whether a driver is drunk.

Elon Musk’s New Monkey Death Claims Spur Fresh Demands for an SEC Investigation

An animal welfare advocacy group claims in a letter to the SEC that Elon Musk again made statements about the health of Neuralink test subjects that may have misled investors.