Less BS, More Facts, Some Opinions
Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of changing audience viewing habits. Rather, it is a consequence of advertisers feeling like they have more control over campaign targeting and measurement in […]
The post CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is saying farewell to the Chrome Privacy Sandbox, and it’s firing parting shots on the way out. In its view, the APIs in the Privacy Sandbox will devalue open internet advertising, while Google’s ad tech business […]
The post The Trade Desk Ditches The Sandbox; An Epic Battle appeared first on AdExchanger.
This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism.
Not to put a lump of coal in the CTV ad industry’s stocking ahead of the holidays… But companies — advertisers, publishers, ad tech intermediaries, etc. — really should reconsider their use of the IP address for tracking audiences.
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This article as first published by Digiday sibling WorkLife
The return to office appears to be stalling. Office occupancy has hovered around 50% all this year, according to data from Kastle Systems, a company that tracks office badge swipes. And companies now have a better picture of exactly how much of their office space is actually getting used.
Accordingly, about 75% of businesses plan to reduce office square footage next year, according to a survey from hybrid work platform Robin, including responses from over 500 business owners and facilities managers. That’s up 30% from last year. It comes amid financial challenges pushing them to cut back on costs, but also as they consider exactly what kind of spaces staff need while working in-person on a handful of days a week.
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2024 is shaping up to be a year of M&A for the esports industry.
The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing.
Quite a few esports and esports-adjacent mergers and acquisitions have taken place over the last year. NRG acquired CLG, GameSquare acquired FaZe Clan and numerous other teams have made it clear that they are looking for opportunities to sell their franchised teams or otherwise divest from competitive gaming.
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