Month: December 2023

A study by BCN Visuals finds more than half of viewers are likely to film a 3D anamorphic ad and share it with friends via a social-media app or in person.

Prices of LinkedIn ads — which are sold by auction and set by market demand — have increased as much as 30% over the past year, one exec told the “Financial Times.” Some marketers have reported
premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google
still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.

The Miami Herald’s attack on the Florida governor could make an impression in Iowa and New Hampshire.

An anti-hate speech organization engaged in “vigilantism” by allegedly scraping data from X Corp., the social platform claims in recent court papers.

Mordy Oberstein, head of the SEO brand at Israeli software company Wix, shared data on social media platforms that had him “literally shaking.” Oberstein found misinformation, decay and hatred — not
only in the U.S., but worldwide.

As 2023 draws to a close, the same issues persist about TV and the role it plays in a society riven by division.

From Sam Altman and Elon Musk to ransomware gangs and state-backed hackers, these are the individuals and groups that spent this year disrupting the world we know it.

Generative AI companies’ struggles with content moderation, sketchy labor practices, and disinformation show them fighting the same problems that tripped up social platforms before them.

At AdExchanger, we’re a bunch of nerds in (what we hope is) the best possible way. Every week, we publish an original comic inspired by trends in the online advertising industry. Sometimes, the jokes in our weekly comics are ripped from headlines – like when the Department of Justice dropped its long-awaited antitrust lawsuit in […]

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