Month: December 2023

The Supreme Court has left in place a decision dismissing a claim that Meta Platforms violated a robotexting law by sending unsolicited messages to a Facebook user.

Aunque en su gran mayoría los latinos son amantes del balompié, cuando se trata de hablar de fanáticos hispanos de la NFL se calcula un estimado de más 30 millones según un estudio de SSRS/Luker -Trends Sports, cifra corroborada por la propia liga.

Por eso, no es de extrañar que la Liga Nacional de Fútbol Americano continue explorando formas de llegar a este demográfico, esta vez expandiendo su programa ‘Leaders’, líderes, la primera iniciativa minorista de la liga centrada en la creación de licencias de la marca entregando a microempresas, colaboradores y artistas de diversos orígenes y comunidades el poder de comercializarla.

“El programa ofrecerá una oportunidad única para que estos negocios obtengan licencias de la NFL para fabricar y vender productos con marcas y logotipos oficiales de la liga. La NFL tiene una plataforma enorme y queremos poder compartirla y sus beneficios siempre que podamos. Leaders representa una oportunidad para compartir nuestra plataforma mediante la obtención de una licencia de la NFL” enfatiza Xaimara Coss, Director of Licensing de la NFL.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

There is no doubt made-for-advertising websites was one of the major news items in 2023, but as a term, it was dead last among the ANA’s words of the year. That needs to change.

It seems Las Vegas wants to become the media center of the world. Ad dollars have been rolling in from brands including Microsoft Xbox, Formula 1, Heineken, Pandora and Google Cloud since The Las
Vegas Sphere opened in September with U2 as its first performer in a residency.

TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated.

The post The 2024 Marketer’s Guide To Alternative TV Currencies appeared first on AdExchanger.

Disney+’s ad-supported tier will hit $786.6 million in ad revenue for all of 2023, vs. $684.6 million for Netflix’s ad tier, Insider Intelligence/eMarketer estimate. Netflix is projected to top
Disney+ in the coming years, reaching $1.03 billion (vs, $911.9 million for Disney+) in 2024 and $1.14 billion (vs. $1.10 billion for Disney) in 2025.

The deal between OpenAP and Magna will provide IPG Mediabrands’ agencies and clients with first-mover data heading into the 2025-26 upfront.

MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart. More than half of MikMak’s clients are brands carried in brick-and-mortar grocers, said founder and CEO Rachel Tipograph. “So one of the things that we needed to […]

The post MikMak And Circana Partner To Connect In-Store Data To Digital CPG Marketing appeared first on AdExchanger.

Noam Korin, vice president, brand partnerships, Overwolf

The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in influence and revenue. Advertisers now invest a significant percentage of their marketing budgets toward gamers.

As advertisers gain a better sense of who gamers are and their preferences, they uncover a more sophisticated understanding of the gaming landscape. With this, brands and media buyers are beginning to use more game-specific ad tools to target a variety of games in their marketing mix and learn what works best for them. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

New capabilities build on earlier intro of viewability, IVT measurement for YouTube Shorts.