Month: December 2023

In what the company called a first, GroupM developed the effort with over 15 top retailers, media and tech partners including Amazon, Criteo and Kroger as well as commerce education company Firstmovr.

Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabilities in all key regions to its major brand, agency and tech partner clients.

Epic Games had accused Google of suppressing competition in the Android app market to secure billions of dollars in profits from its Play Store. Epic thanked the court and the jury “for their historic
decision” in a blog post late Monday.

The company spent nearly $250 million on measured media in 2022 according to agency research firm COMvergence.

We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the only currency that matters in digital marketing. But that’s not how it’s going to play out for one simple reason: a huge portion of marketing focuses on net-new audiences – talking to people you don’t […]

The post Is Your CDP Built To Support Partner Data? appeared first on AdExchanger.

“Luck,” “Lucky,” “Mr. Lucky” and now “Lucky Hank” all fell to the curse of “luck” — a word in their titles that seems to bring bad luck every time.

A company working with Tesla’s main US battery supplier has silicon-based tech that could soon give electric cars 500-mile ranges and charge refills in just 10 minutes.

YouTube removed a snippet of code that publicly disclosed whether a channel receives ad and subscription payouts, obscuring which creators benefit most from the platform.

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization’s SVP of digital research and standards.

The post The MRC May Be Old, But It’s Getting With The TV Program appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]

The post Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn appeared first on AdExchanger.