Shari Redstone, president of NAI, is now in talks with potential investors Skydance Media/RedBird Capital regarding a possible sale of Paramount Global, according to reports.
Axel Springer Moving ‘Upday’ News Service To AI
The service will be relaunched next year with layoffs expected.
Why Likewise Is Focusing On Direct Deals Instead Of Programmatic
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to integrate open-auction infrastructure, there’s no rush to start a programmatic business. One such publisher is Likewise, which offers personalized TV, movie, book and podcast recommendations. The company launched in 2018 with backing from Bill Gates, […]
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Signal Loss Is Muddying TV Measurement – But Identity Data Can Help
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.
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CPG, Pharma/Wellness, General Business Driving Ad Spending
On the downside, the data shows financial services, apparel and entertainment/media fell at double-digit rates during October.
The Principles That Will Guide The Future Of B2B Data
For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies and tactics for connecting with customers and prospects in a digital-dominant, omnichannel reality. Like so many messages in the marketplace, there’s […]
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When Algorithms And Data Make More Ad-Buying Decisions
How will marketers get more performance from the $88 billion spent on open web programmatic ads when $22 billion of it is wasted or unproductive?
CBS Celebrates 90-Plus Golden Greats Dick Van Dyke, Willie Nelson
CBS turns into America’s golden oldies network this month with tribute specials saluting two 90-plus legends.
Conscious AI Innovation: How To Protect Your Business And Your Customers
It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!). The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact […]
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Google’s New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]
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