Month: December 2023

No, the ad industry as a whole is not prepared for the third-party cookie to go away. And it probably still won’t be in a year’s time if Google goes ahead with its plan to deprecate third-party cookies in Chrome by the end of 2024. That’s the assessment of programmatic advertising experts who attended the Digiday Programmatic Marketing Summit, held in New Orleans from Dec. 4 through 6.

In the video below, industry executives explain why they rate the overall industry’s post-cookie readiness so low and the major steps it still needs to take to be prepared for the cookie-pocalypse.

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Retail advertising is poised to have its moment heading into 2024, and brands and retailers are ready. They’re upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.

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The online advertising business of the 1990s was a bubble fueled by venture capitalists eager to make the most of the online land grab. Although, the bursting of the dotcom bubble in 2000 arrested the “hockey stick growth” of online ad spend, not to mention investment in companies providing such services.

Arguably, the opening decade of the 21st century was pivotal for ad tech as society’s digital transformation went underway; Big Tech embraced advertising as a business model, and some of the most enduring businesses in the sector were founded. And, in a decade of highs and lows for the sector, the broader economic crash of the latter half of the 2000s helped fuel the rise of programmatic advertising.

The crash

Per Martin Kihn, a noted industry analyst, best-selling author, and podcaster, the decline of the broader digital sector had a gravitational pull on the fortunes of digital advertising. However, the botched merger of AOL and Time Warner solidified its malaise for years.

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Last week was yet another frenetic five days in generative AI news and developments.

Beyond just major updates from various tech giants, the New York-based AI video startup Runway ML and Getty Images struck a new deal to bring more generative AI content to advertising, media — and even Hollywood.

Getty’s content library provides training data for a new enterprise-focused AI model for generating AI videos. The new model will also enable clients to fine-tune it with their own own data sets. The partnership is “the next stepping stone for both commercial adoption,” said Runway co-founder and CEO Cristóbal Valenzuela, who added that being able to fine-tune the model with other data sets is “where the real magic starts to happen and something we haven’t seen so far.”

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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo.

The serial entrepreneur and “first influencer of ad tech” — sorry @AdtechGod — now helps to demystify and humanize the often dry milieu of digital media PR in his missives over at Marketecture.

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Just over a year ago, I conducted interview with Omnicom Media Group global CEO Florian “Flo” Adamski in which he expressed more optimism about the global economy than many others were predicting for 2023. Turns out he was pretty right — as most agree the expected recession in the first half of the year never really materialized. 

Fifteen months later, Adamski sat down with me again to revisit the economic outlook for 2024 — what’s widely expected to be a most unusual year thanks to politics and major events, as well as global instability.

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New guidance will let the feds steal IP if drug prices are too high.

Is allowing a Hanukkah celebration really an endorsement of killing?

Antisemitism is one example of a much deeper rot on campus.

A judge finds an 1849 abortion law doesn’t ban abortion after all.