After 35 years, Zenith has dropped political to provide a “more stable and representative” view of the ad spending. It’s doing this even as the delta for political ad spending is narrowing, not
increasing.
increasing.
Shine A Light Helps Combat Modern Antisemitism
Some 55% of hate crimes target Jews – although they make up only 2% of the American population.
UM Taps Quintana As U.S. CEO, Replaces DeMiero
A 16-year UM vet, Erin Quintana reports to global CEO Andrea Suarez. She succeeds Joe DeMiero.
X’s Grok Launches As Rival To OpenAI ChatGPT, Google Bard
Elon Musk’s chatbot, Grok, incorporates real-time data from X into responses from queries.
Google’s NotebookLM Aims to Be the Ultimate Writing Assistant
Author Steven Johnson helped Google create an app that can analyze a writer’s research material and help them extract and explore the key themes. Maybe too well.
Retargeting Is The Next Phase Of CTV Performance
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?
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Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics
The decline of traditional TV viewing is showing no signs of slowing down: a predicted 46.6 million households are set to move exclusively to streaming by 2024. Advertisers that don’t want to get left behind must allocate large amounts of their ad spend to CTV. With a significant percentage of streaming coming from CTV (as […]
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Comic: Black Boxes
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The MFA Economy; Will Reddit Ever Not Be Reddit?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]
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Why a top Fortnite Creative studio sees opportunity in Roblox
For the moment, Roblox is still brands’ most effective entry point to the metaverse — and the leading Fortnite studio Atlas Creative has taken note, today announcing a strategic expansion into Roblox.
To lead its foray into Roblox, Atlas Creative has hired Alex Graham-Watson as its director of Roblox strategy. The move highlights the central role of Roblox in the metaversal brand ecosystem — and shows how brands are increasingly looking to activate across multiple platforms to reach consumers inside virtual space.
“We have had plenty of our partners ask about Roblox, we’ve had people ask about Minecraft. Even Zepeto is a big conversation starter at this point,” said Atlas Creative CEO Michael Herriger. “We just figured Roblox is one of the best spots for brands to go at this point.”
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