Month: December 2023

Meta has named Dentsu its customer-relationship solution provider for WhatsApp’s business arm. Initially launching in the UK, WhatsApp Business users will be able to manage access to their accounts,
including analytics and optimization tools powered by Merkle, Dentsu’s customer experience management company.

Open access to ‘independent Jewish journalism is essential,’ management writes.

Mediabrands agencies will get first look at new ad formats, sponsorship opps when Prime Video’s ad-supported platform rolls out next year.

The programmatic supply chain is foggy. On behalf of its marketer members, the ANA studied its inefficiencies and why it’s hard to see where a marketer’s dollar is going programmatically – and what the organization found isn’t pretty. Of the estimated $88 billion programmatic ad market, 25% is “straight-up waste,” as our senior editor, James […]

The post The Big Story: Programmatic Fog appeared first on AdExchanger.

Mark Zuckerberg personally promised that the privacy feature would launch by default on Messenger and Instagram chat. WIRED goes behind the scenes of the company’s colossal effort to get it right.

A new AI model from Google—called Gemini—is fresh competition for OpenAI’s ChatGPT. The AI rivals are now working on even more radical ideas.

Months after the ANA released initial findings of its blockbuster programmatic transparency study, MFAs have become the industry’s cause celeb. This morning, Pixalate adds some fuel to that fire.

La Colombe was ready to shake up its marketing mix like a glass of cold-pressed espresso, oat milk and ice cubes. Coming out of COVID-19 lockdowns in February 2022, La Colombe saw customers returning to cafés in person but a dip in site traffic. The company’s most pressing goal became driving site traffic from new […]

The post Why La Colombe Put An AI Company In Charge Of Its Video Ads appeared first on AdExchanger.

The company is expanding its partnership with Publicis Groupe’s CitrusAd to launch retail media offerings across stores in six countries starting with the UK this month.

Google has updated its Cryptocurrencies and related products policy to provide guidance on the requirements for advertising Cryptocurrency Coin Trusts.