Month: December 2023

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars.

And that growth isn’t yet slowing down anytime soon, according to Kelly Leger, managing director, advertising, marketing and commerce for Deloitte Digital, who said on stage at the Digiday Programmatic Marketing Summit in New Orleans this week that the firm is tracking roughly 45 retail media ad networks based in the U.S. and approximately 80 globally with more to come. 

That’s not to say there will be an endless number of retail media networks in the near future. While others are expected to launch new networks, industry experts expect that there will be some form of consolidation in the future. 

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In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations. And while a number of generative AI-driven projects are underway for 2024, guidelines on usage of the technology haven’t changed much yet.

• Publishers’ generative AI task forces expand
• How Group Black is working to eliminate bias in programmatic
• Dotdash Meredith’s advertising CRO exits, Spotify is hit by layoffs and more

Publishers’ generative AI task forces expand

The task forces publishers created earlier this year to experiment and oversee initiatives around generative artificial intelligence technology have evolved over the course of this year to a more distributed model, with larger groups now involved in testing AI’s different applications across companies.

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Meta has named Dentsu its customer-relationship solution provider for WhatsApp’s business arm. Initially launching in the UK, WhatsApp Business users will be able to manage access to their accounts,
including analytics and optimization tools powered by Merkle, Dentsu’s customer experience management company.

LinkedIn and OpenAI cofounder Reid Hoffman says he’s glad Sam Altman is leading the AI company again. Hoffman and other AI experts discussed the perils and potential of AI at a WIRED event Tuesday.

Will the President sacrifice aid to Kyiv to the Democratic Party’s immigration left?

Gov. Brian Kemp wants to accelerate a planned tax reform.

Justice Thomas warns of docket manipulation as a big case goes nowhere.

New emails suggest what Burisma really wanted from the Bidens.

While tours by Taylor Swift and Beyoncé dominated the headlines, non-superstars like Boygenius, Mitski and the Clientele made memorable records.

A federal appellate court in New York could soon decide how to apply a 35-year-old video privacy law to web publishers that embed analytics tools like the Meta Pixel.