Month: December 2023

Dentsu’s new forecast cites a slowing of the world’s economy heading into 2024, but sees bright spots in the third quarter of 2024, as well as an upgrade to the U.S. in 2024.

The addition of AI into its Yahoo’s demand-side platform aims to improve forecasting, optimization, predictive audiences, and data visualization.

Mara Greenwald was named SVP-commerce media and Katie Kelly SVP-commerce experience at the Horizon commerce media unit.

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality. 

Even with the culmination and convergence of these trends, it doesn’t mean that the ever-accelerating rate of change within digital marketing is going to grind to a halt — far from it. However, as companies and marketers reconcile some of the implications of these shifts, the marketing industry is going to collectively find a new level of clarity and stability that has been absent for a long time. 

In this Q&A, the Custom in-house agency at Digiday spoke with Kristina Prokop, co-founder of Eyeota and general manager of audience solutions at Dun & Bradstreet, about how the trends of AI and being privacy-first will collide with the cookie deprecation in 2024 and what it means for the industry moving forward. 

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Google says Gemini, launching today inside the Bard chatbot, is its “most capable” AI model ever. It was trained on video, images, and audio as well as text.

Google’s new AI model Gemini launched today inside the Bard chatbot. It could go on to advance robotics and other projects, says Demis Hassabis, the AI executive leading the project.

Emma Vaughn, head of advertising business development and partnerships, Spotify

In 2023, the world went pink in the wake of the release of the highly anticipated ‘Barbie’ movie — so much so that there were even global shortages of certain hues of pink paint.

‘Barbie’ painted the digital world pink, too. In addition to an explosion of social media posts unpacking the film’s themes, the entertainment and pop culture spheres buzzed with Barbie-focused hot takes. Spotify, for instance, saw a 967% week-over-week increase in Barbie-related podcast streams the week after the film’s debut. According to Spotify data, when director and screenwriter Greta Gerwig appeared on ‘The Big Picture’ podcast, it drove a 215% increase in first-run listeners (those who listened within the first eight weeks of the episode’s release).

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Women’s sexual wellness brands are still fighting an uphill battle against online censorship, limiting their opportunities for paid advertising and monetization. Even worse: Men’s sexual health brands have a much easier time with advertising.

The post Women’s Sexual Wellness Brands Still Struggle With Ad Censorship appeared first on AdExchanger.