Month: December 2023

Most of us would consider ourselves lucky if we could look back after a long career and say we worked for one of our heroes. I’ve been blessed to work for half a dozen of them, including Norman Lear.

Formats include “advergames,” in-show trivia games, and a dynamic unit that connects viewers to retailers for shopping and product info.

A recent study from GroupM says it expects average TV/video ad hours seen by U.S. audiences to decline 17% by 2028 — pegged to an extent to rising limited advertising streaming options.

It’s not just Elon Musk’s Cybertruck. Car design is largely geared toward men, even though women buy more than 60 percent of all new cars sold in the US. EVs are a chance to right that wrong.

The survey of holiday shoppers shows getting a discount on a product or service is the most important piece of information they want to see in an ad this holiday season. Holiday and seasonal cheer
follow.

Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experience secular disruptions including the full deprecation of cookies, generative AI, and
made-for-advertising sites.

As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the internet and social/mobile media. History tends to repeat itself, and as a tech “veteran” old enough to have worked through both, I’ve seen the risks of companies going all-in on the hype before the tech […]

The post Business Transformation Via Augmented Intelligence appeared first on AdExchanger.

A new “Monk” TV movie coming this week to Peacock is titled “Mr. Monk’s Last Case” – but the hope here is that it will not be the last.

In the early 2000s, when Jorge Ruiz was director of media analytics at Ogilvy, he had a nickname at the office: “No Co.” Ruiz, now TikTok’s global head of marketing science, got the moniker because whenever his colleagues would bring him their work to assess its impact, he would say, “No correlation.” Understanding the relationship […]

The post Taking The Measure Of Measurement On TikTok appeared first on AdExchanger.

Effort includes one-click on-screen buys of products via a DoorDash partnership.