Month: December 2023

Voters think things are out of control. He will reassure some and terrify others.

College students don’t know, yet they agree with the slogan.

Well, it’s not exactly new, and questions abound about how to handle the “CMO” acronym, but the recommendation comes from the just-released second edition of its programmatic transparency study.

An uncertain advertising market, coupled with writers’ and actors’ strikes, have impacted The CW network on its road to projected profitability by 2025, Nexstar Media Group says.

Automotive brands are leaning into in-car entertainment to help attract and retain buyers.

TikTok has had difficulty moderating deepfake videos of Hamas victims as brands struggle to steer clear of any controversial messages. The videos violate TikTok’s content-generation policies, which
ban AI-generated videos of private citizens and minors, and are being seen by millions.

The integration aims to improve interoperability in premium TV and to streamline CTV buying.

“Media buyers currently using an overabundance of websites (40,000-plus) should select 75-100 trusted programmatic media sellers,” the ANA said this morning as part of the recommendations coming from
the second edition of its programmatic supply chain study.