Month: December 2023

Will Barker, manager, strategic customer success, BlueConic

The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global pandemic. 
To ensure 2024 is a fruitful year, media companies and publishers should look out for the major trends likely to dominate the industry and how first-party data will come into play. Between the rise of AI, the lack of subscription growth and a challenging market, publishers and media companies are focusing on engaging their readers for continued loyalty, diversifying offerings, reaching younger generations and using AI to all its advantages.  

The rise of AI is pushing publishers to focus on direct reader engagement

Research shows declining website traffic has been a critical challenge for publishers in 2023 with almost 50% citing it as a significant concern. As if that wasn’t enough, the advent of generative AI technologies like ChatGPT is creating a new paradigm where users can directly ask AI models questions and receive answers without sifting through a list of search results. This further compounds the issue for publishers heavily relying on SEO traffic to their websites. 

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Experian has data spanning 2,300 attributes per household and 250 per consumer, on average.

With major TV news networks getting their fair share — ABC, CBS, NBC, Fox News Channel, MSNBC and CNN — small networks are fighting tooth and nail to get in the mix.

AR amplifies engagement and adds value for advertisers and distributors, says NBCU.

The Publicis Media unit now projects 2024 global ad spending will rise only 5.3%, down from the +6.9% it forecast in its previous update in June. Zenith kept its 2023 estimate unchanged at +4.4%.

AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert. The solution relies on […]

The post Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data appeared first on AdExchanger.

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app data to forecast performance, identify growth areas and detect ad revenue anomalies. Uncovering issues with campaign performance or a piece of creative – then drilling down to […]

The post AppsFlyer Ends The Year With Another Acquisition appeared first on AdExchanger.

CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad dollars on physical sales often fall flat. Blame it on retail data silos, said Graham Goeppert, VP of digital commerce and media at probiotic soda brand Poppi. Real-time inventory information typically sits separately from sales […]

The post How Soda Brand Poppi Is Quenching Its Thirst For Closed-Loop Attribution appeared first on AdExchanger.

Pilots for Amazon’s largest air freight provider voted to strike, complaining of low pay and high turnover. If a strike happens in the new year, Amazon deliveries could be impacted.

Marketers’ media-buying teams can realize a collective cost-saving of $22 billion by streamlining their programmatic ad buys for the open web to prioritize the quality of cut-price options, according to the latest study from the Association of National Advertisers.

The trade organization made the observations on the second installment of its programmatic transparency study, which further recommends that any brand spending over $50 million per year appoint a chief media officer to oversee the intricacies of the ad tech landscape.    

This release is the second installment of the ANA’s programmatic media-buying audit of the open web, released after its opening “First Look” found that 15% of the money spent on the audited campaigns — and 21% of the total impression volume — was on made-for-advertising sites.

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