Less BS, More Facts, Some Opinions
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic Media Supply Chain Transparency Report, which published today. It isn’t fair to summarize a report that spans 125 pages and took three years to complete into a few brash words (the report was also split […]
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Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]
The post When AAA Is The New Three-Letter Acronym; A Bundle Of Exhaustion appeared first on AdExchanger.
News publishers are cautious to pour more resources into Threads, the nearly six-month old X-competitor from Meta, and don’t have plans to do so in the near future as limited data available to their social and audience development teams makes it difficult to determine whether investing more into the platform is worth it.
That includes three news organizations — including The Boston Globe, CNN and The New York Times — where execs said they were seeing engagement grow on Threads since its launch. All three declined to share data to back that up, citing the difficulty of measuring aggregate data on the platform. But other news publishers like the BBC and the Guardian U.S. have stopped posting from their main accounts on the platform, and are monitoring whether it’s worth investing resources into.
For now, Threads remains a place for experimentation. News orgs are seeing what posts resonate with their audiences — judging by likes, replies and referral traffic, as no other metrics are available to them from Threads — as they look for alternative ways to connect with their audiences on text-based social platforms, especially as referral traffic and engagement on X (formerly Twitter) continues to fall. Meta does distinguish Threads traffic from its other properties, including Facebook and Instagram.
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Digiday’s event for programmatic leaders is underway in New Orleans. See more of Digiday’s Programmatic Marketing Summit here.
Programmatic advertising isn’t going anywhere anytime soon. But from the brand risks posed by generative AI, to the complications of made-for-advertising sites, to Netflix dialing up the programmatic side of its ad business, it’s been an eventful year.
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This article was first published by Digiday sibling WorkLife
There’s a global artificial intelligence race — and so far the U.S. appears to be in the lead.
That’s in part thanks to the states being home to huge tech companies like OpenAI, Microsoft, Google and Meta. But, it’s also because of the lack of federal legislation. So far, the only legislation that exists around AI is New York City’s Local Law 144, which requires that a bias audit is conducted on automated hiring processes. Other states, like California and New Jersey, aren’t too far behind with creating their own versions of state legislation.
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If you spend any time on a platform like TikTok or Instagram Reels, it won’t take long to see an influencer talk about something being, or going, viral. Whether or not you believe that thing — be it a product, recipe or something else altogether — is actually viral may depend on whether or not you’re in the same cultural niche as said influencer.
As social media has continued to fragment, it’s become harder and harder for content created with a specific cultural niche in mind to go beyond that niche and hit mainstream audiences. Virality, then, may mean something is simply viral within that niche rather than hitting a level like the Ice Bucket Challenge, according to marketers and agency execs, who say that the difficult landscape has changed what viral means.
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Big advertisers are seemingly ready to abandon X (formerly Twitter) for good this time thanks to owner Elon Musk’s latest antics and an uptick in anti-semitic posts on the platform. (Read the full rundown on fleeing advertisers here.)
In X’s absence, advertisers may once again find themselves looking for the social media’s next town square after failing to be wooed by X alternatives like Mastodon and Bluesky earlier this year.
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