Month: December 2023

DeSantis appears on Meet the Press.

Viewers were 78% more likely to search for products advertised during this game than games on Thanksgiving Day, EDO reported.

Our corrupt, radical universities feed every scourge from censorship and crime to antisemitism.

Many of them came in carbon-spewing private jets. Some were snowed in at the airport in Munich.

Although the music concert movie
“Renaissance: a film by Beyoncé” did not reach the same level as Taylor Swift’s music film, which opened two months earlier, it topped all new opening domestic films for the first
weekend in December.

Analysts also point out that movie attendance following Thanksgiving holiday weekend is typically very slow.

“Renaissance” posted $21.0 million in
North American box-office revenue, according to Comscore, with “Hunger Games: The Ballad of Songbirds & Snake” taking second place, hitting $14.5 million for its third week.

“Hunger Games” is now at $121. 2 million domestically. Falling dramatically in its second week, Sony Pictures’ “Napoleon” has lost 65% from its opening weekend,
landing at $7.1 million to now total $45.7 million domestically.

Walt Disney’s “Wish” — which dramatically under-delivered in its opening weekend a week ago — also crumbled in
its second week. It was down 62% to earn $7.4 million, now totaling $42.0 million in the U.S./Canada market.

AMC Theaters Distribution’s “Taylor Swift: The Eras Tour”, which opened
in mid-October, pulled in a record-setting $92.8 million for its opening weekend for a concert music film. It has now amassed $178.8 million domestically and $249.5 million globally, according to
Comscore.

In third place at $11.0 million, was Toho International’s “Godzilla Minus One,” a film that focuses on Japan and a new threat from Godzilla following a war.

For the
three-month period ended December 2, EDO Ad EnGage estimates that movie marketers have spent $293.7 million in national TV advertising.

This is down 8% from a year ago, when the total was $321.5
million. Similarly, impressions were down 10% to 34.1 billion from 38.0 billion in 2022.

Through December 3, Comscore says total domestic box office is up 23% to $8.4 billion year-to-date.

If Elon Musk is as smart as many believe he is, he’s already decided to change X’s business model from an ad-supported one to something else. In that case, there was little risk in him cursing out the
ad community last week. Unfortunately, this probably isn’t the case.

Big streamers leveraging Verizon’s large user base to pump up reach and advertising for their with-ads tiers.

Last week Elon Musk told major brand advertisers to “go f-” themselves. What will negotiations be like in terms of future pricing of those media availabilities? Does this mean greater leverage — or
less — for the social-media platform or brands?