In the U.S., CTV is forecast to see 14.8% growth in 2024, but TV spend overall will decline 5.1%.
GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
Following years of volatility, GroupM’s new forecast projects the world ad market will expand at a compound annual rate of 5.6% over the next five years, reaching $1.2 trillion by 2028, excluding the
impact of political ad spending.
impact of political ad spending.
Despite Signal Loss, CTV-To-Mobile Retargeting Can Work
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
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Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’
An Apple feature on the iPhone allows users to create a voice that sounds like their own to use in FaceTime, Phone, and assistive communication apps.
Three Prime-Time Shows Prepare To Exit CBS
CBS seems to be in the midst of a prime-time housecleaning.
The Rise of AI in Alternative Browsers—and What’s Next
Developers at smaller companies have been adding new ways to experience the internet with AI assistance. Their visions for the future radically differ.
Innovation-Killing Noncompete Agreements Are Finally Dying
More US states are moving to bar companies from binding workers with noncompete agreements. Research shows the move could boost wages and innovation.
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the dust. Overall, global advertising revenue grew 5.8% to $889 billion (excluding political advertising) in 2023, according to GroupM’s global year-end industry growth forecast. These numbers are roughly in line with 5.9% growth projection from GroupM’s […]
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Search Growth Slows As Retail Media Takes Lead In Agency Forecasts
WPP’s GroupM and IPG Mediabrands’ Magna have released data around annual predictions related to search, retail media, social and video.
This Startup Collects Mobile User Data – But Doesn’t Share It With Anyone
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the midst of a mighty struggle to redefine itself in light of signal loss, regulatory scrutiny, platform privacy changes and negative consumer sentiment. (As a side note, whenever I try to explain the industry I write […]
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