Month: December 2023

“The choice the tech giant is currently providing to consumers is unfair and illegal,” Ursula Pachl, deputy director general of the European Consumer Organization, stated.

The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search Partner (GSP) platform appears to have no controls in place to ensure users of the service do not see their ads running on all manner of unsuitable sites. Adalytics found ads appearing next to pornography […]

The post Google Search Partners Is Unsafe For Advertisers, But It Can Be Fixed appeared first on AdExchanger.

Branded channels on international airlines build awareness as streamer expands worldwide.

If Musk fulfils just 15 percent of Cybertruck preorders, it would equal the annual unit sales of Toyota. If the polarizing EV flops, Tesla could be in big trouble.

When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […]

The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.

The shift from “exclusion” to “inclusion” lists is perhaps the most important shift in media planning in recent years. Today, I’d like to propose a new one: the “delusion” list.

Lytics built an Interest Engine on a suite of AI tools, including Google Vertex AI for Natural Language Processing. It helps brands create graphs that link profiles to real-time interests for ad
targeting across every major ad network.

In November last year, OpenAI launched a “low key research preview” called ChatGPT. What happened next transformed the tech industry—and perhaps humanity’s future.