Month: December 2023

A revised analysis of the U.S. Ad Market Tracker shows sustained ad spending growth — albeit modest — vs. easier year-over-year comps.

It doesn’t make a lot of sense to get too upset about the polls or the prediction markets at this stage in the run up to the election, but unlike conventional polling, prediction markets project a
Democratic presidential win in November 2024.

Many consumers can sit up and take notice of the offering of “free live TV channels.”

For reasons that are obvious, Norman Lear takes the lead position in the “TV Blog” annual year-end farewell to the TV legends we lost in 2023.

Automobiles have gotten much bigger in recent years, alarming road safety experts. The chief engineer at Chrysler’s owner Stellantis says the solution is offering drivers more choice and smarter software.

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast revenue in 2023, up from 2% in 2021 and 5% in 2022, according to an October podcast ad revenue study from the IAB. But […]

The post Can Programmatic Audio Rise In The Charts In 2024? appeared first on AdExchanger.

Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so gloomy? It’s a combination of […]

The post M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity appeared first on AdExchanger.

Gaming advertising is still in its early days, with some brands remaining skeptical about spending more on that sort of content. Going into 2024, convincing marketers to spend more confidently in gaming will be key to the success of companies in the space.

After an explosion in global gaming activity during the COVID-19 pandemic, gaming came back to the ground somewhat in 2023, but it is now firmly established as one of the most popular entertainment channels, and perhaps even the most popular, according to a 2023 study by Deloitte. Yet stakeholders in the gaming marketing and advertising industries feel that brands’ marketing spend in gaming has not yet scaled up to match this potential opportunity.

“I feel like [former Yahoo! chief sales officer] Wenda Millard 20 years ago, when eyeballs were up here and ad spend was down here — and here we are now, and 80 percent of all spending is digital,” said Enthusiast Gaming CEO Nick Brien. “So there’s always a lag; there’s a lag in any media.”

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“AI,” “ChatGPT” and “hallucinate” were all deemed the “word of the year” in 2023, as advancements in generative artificial intelligence technology swept across the world, in large part due to the launch of OpenAI’s chatbot ChatGPT and followed by efforts from tech giants like Google and Microsoft to develop their own large language models (LLMs).

It wasn’t long before the impact of generative AI on media organizations and their newsrooms became a hot topic. Digiday spoke to four heads of editorial teams — from Business Insider to Trusted Media Brands — to hear how they will approach the technology next year. Most of them said they’re taking a slower and less reactive approach to avoid the public mishaps they’ve seen at other publishers.

Here are their predictions on how the technology will change the media industry next year — and what they’re doing about it:

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This year has been a bit of an emotionally exhausting one, whether you’re talking about marketing or media. The economy, fragmenting social platforms, revenue (or lack thereof) — we’ve all been through a lot.

Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. Below, we round up the biggest trends of the year, based on the data that resonated the most with our readers.

2023’s biggest takeaway: We might actually enter a world without cookies next year — to varying degrees of preparedness

The death of the third-party cookie is actually a real thing that is coming in the near future (we think). So Digiday readers wanted to know what marketers and publishers alike were doing to prepare. Those preparations turned out to be all over the map, but we can at least say that preparations for a cookieless world were definitely underway in 2023 in both the marketing and media industries.

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