Less BS, More Facts, Some Opinions
As it does every January, the advertising industry gathered this week for the IAB’s Annual Leadership Meeting (ALM), seeking guidance on the many existential crises facing online advertising. In this episode of The Big Story, our Executive Editor Sarah Sluis reports back from the event. One of her biggest takeaways? When it comes to the […]
The post The Big Story: The Stages Of Cookie Grief appeared first on AdExchanger.
This coming year’s privacy changes probably present the biggest change digital advertising has ever faced. But not enough marketers are aware of just how much they could be impacted. It’s not a question of who isn’t prepared for the deprecation of cookies and Apple’s Privacy Manifests. It’s more a question of who is prepared. And […]
The post Google And Apple Are Interested In Profits, Not Privacy appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Checks In The CMA, the British antitrust regulator, released the latest update on its evaluation of Google’s third-party cookie deprecation plans laid out in the Chrome Privacy Sandbox. This is a situation that comes with the caveat that anything can change […]
The post The CMA Has Its Say; The IAB Probes The Privacy Sandbox, Too appeared first on AdExchanger.
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In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research.
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Third-party cookies in Chrome are headed for extinction, but you wouldn’t know it from speaking to marketers. Everyone’s got a plan to weather the storm — or perhaps even take advantage of it. That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward.
Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow. While it’s far from the first time in-game advertisers have looked to hitch their wagon to a particularly buzzworthy horse, there’s some truth in these grand claims, given the massive amount of user data generated by gaming environments.
Their theory — if you can call it that, given the uncertainty and guesswork of adland — goes something like this: once third-party cookies go kaput in Chrome once and for all, the online ad market beyond walled gardens will split into a big chunk of high-quality ad inventory with first-party identifiers and consent, alongside a long tail of poorly targeted impressions far more prone to fraud and malvertising.
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This article was first published by Digiday sibling WorkLife
When it comes to workforce AI readiness, the spectrum is broad. For all the employers that have pledged millions of dollars toward training their employees on — or at least encouraging them to experiment with — generative AI tools, a far larger number are still floundering with how to tackle this fast-moving tech.
Add in the numerous reports about AI anxiety among workers who don’t feel skilled in AI, which seem to surface every other week, and the future of work does appear unsettling.
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Top lawmakers are growing tired of waiting for tech giants to patch their own holes.
Yesterday, CEOs for five major social media platforms faced hours of questions from visibly frustrated members of the Senate Judiciary Committee. The hearing, titled “Big Tech and the Online Child Sexual Exploitation Crisis,” gave members of Congress a chance to ask the CEOs of Meta, TikTok, Discord, X and Snap what they’re doing to protect kids on their platform.
Lawmakers also asked the tech giants whether they would support any of the bills they’ve introduced to regulate the popular platforms. Collectively they expressed concerns about the potential harms of social media including sexual content, human trafficking, suicide, drug use, online privacy and other issues related to mental health.
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Audience authentication is top priority for many publishers in 2024, but it’s not as easy as capturing an email.
Whether they’re capturing an email, a user’s IP address or their device ID, publishers are turning that into a unique identifier that can be used to recreate the mosaic of demographic info and audience segments that inform each user’s identity in a post-third-party cookie world.
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The media industry has been hit with a devastating wave of layoffs in the past month, from the Los Angeles Times to Condé Nast. Newsroom unions have organized work stoppages and walkouts in an effort to show company managers how valuable their labor is, but what’s the impact of their actions?
Digiday looked at traffic data from Similarweb and published article count data from Muck Rack to find out.
Five media company unions organized work stoppages in the past month, with hundreds of staff walking off the job for one to three days. Condé Nast, the New York Daily News, The Los Angeles Times and The Washington Post all had 24-hour work stoppages organized by their newsroom unions, while Forbes had a three-day walkout that ended on Monday.
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