Google Cloud Gives ‘Supercomputer’ An AI Boost

Hugging Face, an AI and machine-learning repository, has partnered with Google Cloud to enable developers to build, train and deploy AI models with the need to pay for a Google Cloud subscription.

Meta Expands Automated Targeting To All Campaign Objectives, Optimizations

Meta is announcing the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations via Meta’s Marketing API.

Robot Car Crash Investigation Concludes GM’s Cruise Didn’t Disclose Key Information

A law firm’s investigation of a gruesome crash in which a pedestrian was dragged under an autonomous vehicle says GM’s Cruise fixated on media reports and didn’t share all it knew with regulators.

Hilton Launches Hotel In Paris Hilton’s Roblox World, Offers Real-Life Rewards

The campaign – Hilton’s first foray into the metaverse – will launch in Slivingland, Paris Hilton’s virtual Roblox world, giving visitors a chance to earn real-world rewards with the hospitality
brand’s Hilton Honors program.

Publicis Goes All In On AI

The company announced today that it is investing 300 million euros over the next three years to transform from a platform company to what it calls an “intelligent system company” with proprietary
“CoreAI” integrated throughout the firm.

NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups

No other singular programming event has resulted in as many sign-ups for a premium streamer in a 3-day period, says Antenna, a research firm that covers the subscription economy. “Time will tell how
many of these subscribers Peacock retains,” the report says. “But Antenna data has shown that certain sports-motivated subscribers can be more loyal than the average subscriber.”

Inside Podcast Advertising: A Conversation With Ad Results Media’s Gretchen Smith

Gretchen Smith, VP media for Ad Results Media, coaches clients on how to use audio-based and video-based influencers in long form to drive business results for brands.

Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency

Performance marketing agency NP Digital next week will formally announce the acquisition of Rebl House to expand the company’s offerings into creative and branding.