Month: January 2024

Users of the new dating app Volar train a chatbot to go on virtual first dates for them with the bots of potential matches.  We tested it out.

It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. It can also take multiple sprints simply to update a current integration, which isn’t necessarily going to unlock more revenue and yet has to be prioritized because […]

The post With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once appeared first on AdExchanger.

Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […]

The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.

Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for parts.

The post Netflix Is On A Content Licensing Tear; G/O Media Seeks To Sell Some Sites appeared first on AdExchanger.

As Twitch looks to widen its appeal to advertisers, the company is finding itself increasingly hamstrung by its DNA as a platform for individual streamers and creators.

Last year, the Amazon-owned livestreaming platform ended a series of multi-year, multi-million-dollar contracts that it had signed with publishers such as Complex, Vice and Rolling Stone, as reported by Adweek last week. The partnerships, inked during the explosion in Twitch viewership sparked by the COVID-19 pandemic, were reportedly intended to draw more advertisers onto the live streaming platform through an infusion of premium, high-production-value content.

“Amazon’s going after non-endemic advertising partners,” said Sam Bloom, head of partner strategy at the agency PMG. “That’s a huge push.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine how Gen Z consumes the news, how agencies expect revenues and ad spending to rebound in 2024, and how advertisers are sticking with X at least through the Super Bowl, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

European influencer marketing agencies are making their way to the U.S., entering with new leadership as they vie for an edge in talent and technology.

With influencer marketing maturing as a viable and measurable option for brands, it is becoming a competitive advantage for these agencies to set up shop in strategic markets and recruit talent there. It’s part of a “global expansion” for influencer agencies to have a “presence in multiple markets — giving them an ability to tap into local influencer networks and cater to multinational clients,” said Alex Dahan, CEO of influencer agency Open Influence.

U.S. expansion was only a matter of time — given that the U.S. continues to be the largest influencer market. Since 2019, global influencer marketing value has more than doubled to $21.1 billion in 2023, according to Statista. The influencer marketing spending was around $6 billion in the U.S. in 2023. Of this pool, social media influencers and creators in the U.S. have the largest followings and accounted for 75% of influencer marketing spending worldwide in 2023.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

During the 2024 Grammy Awards, one name aims to strike a different kind of chord: Watson.

On what’s known as “Music’s Biggest Night,” The Recording Academy and IBM will use generative AI to create content for Grammy Awards social channels and give music fans a way to make their own AI-generated content, the companies told Digiday.

The new “AI Stories with IBM Watsonx” tool will create text, images, animations and videos based on a variety of sources and real-time news before and during the awards. Along with Recording Academy’s editorial team using AI Stories, fans will also be able to create their own AI content with a widget on the same Grammys website. The website will also provide a livestream of the Feb. 4 awards and other day-of coverage.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Market check on alternative IDs

Some publishers may be seeing enough results from alternative IDs to start prioritizing specific third-party cookie replacements. But agency executives say it’s still too early to definitively declare which alt IDs the buy side is getting behind.

“At this point in time, we’re not prioritizing any specific identifier solution,” said Josje van den Bos, Dentsu’s head of addressable media, who typically works from a global perspective. “Since we tend to work for a large number of really big advertisers, it is key for us to not really exclude or prioritize one over the other, but to offer bespoke solutions where required.” 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.