Month: January 2024

T-Mobile has been giving subscribers free Netflix ‘Standard’ with no ads as a promotion through bundled plans. Starting Jan. 24, those customers will be switched over to the “Standard With Ads” plan.

Carvykti is a two-year-old cancer treatment that genetically modifies and re-infuses a patient’s own white blood cells to fight multiple myeloma.

Sunday’s playoff game reached 50.4 million viewers — the largest NFL audience ever outside the Super Bowl and conference championship and the first divisional game ever to top 50 million. It was 10%
higher vs. the same Sunday playoff game a year ago.

eBay CEO Jamie Iannone announced in a company letter that it would reduce its current workforce by approximately 1,000 roles – an estimated 9% of full-time employees, along with some contract staff.

Can anyone beyond the Big Tech giants win in the clean room category? That’s not a yes-no question, says Adam Solomon, global head of business development and go-to-market for AWS Clean Rooms and AWS Entity Resolution, on this week’s episode of AdExchanger Talks. The answer is more nuanced, he says, and depends on where a […]

The post AWS Wants To Be The Backbone Of Independent Ad Tech appeared first on AdExchanger.

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […]

The post Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade. appeared first on AdExchanger.

Attention-grabbing numbers take on a life of their own. Remember the internet meme about the speed at which new technologies take off: radio a lot of years, TV fewer, and the internet very few. They
always assert technologies scale faster nowadays.

As the Ad Council’s Chief Media Officer, Perera oversees $1 billion in donated media support for public service ad campaigns annually making her one of the top media-buyers in the world. Read her
pre-conference conversation with the ANA’s Bill Duggan.

From its founding, OpenAI said its governing documents were available to the public. When WIRED requested copies after the company’s boardroom drama, it declined to provide them.