Month: January 2024

National University began using cross-device measurement and attribution through a partnership between tech firm MNTN, which supports CTV ads, and analytics platform Rockerbox.

LinkedIn is suggesting alternative targeting methods that use its own internal data paired with AI. “Lookalike Audiences” will not be available as an ad-targeting option starting Feb. 29.

“If dominant communication platforms censor based on viewpoint, states can pass laws to stop that censorship,” officials from Missouri, Ohio and 18 other states told the Supreme Court Monday.

Liquid Death’s birth story is pure advertising, packaging, and social marketing.

Ohio’s parental consent law “protects the consumer public and assists Ohio parents in the onerous task of ensuring, amidst the whirlwind of an increasingly digital era, their children’s safety and
mental well-being,” the state attorney general argues.

TikTok has carried out a round of layoffs across its sales and advertising divisions – a decision that impacts about 60 employees.

Charter’s video distribution business will offer a new version of ViX – an ad-supported premium service called “Premium with Ads” that will be available in the Spectrum TV Select or Mi Plan Latino
packages.

She succeeds Mat Baxter who moved back to Australia. Huge is based in Brooklyn, NY.