Month: January 2024

MediaPost selected Koenigsberg as our media executive of the year for his irrepressible sense of restlessness, his insatiable entrepreneurial spirit, and for knowing when the time is right to
transition to something — or someone — else.

Sofia Vergara packs a punch and a baseball bat as a Miami cocaine queenpin in her new Netflix crime drama “Griselda.”

LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provider, Home Depot, OMD USA, ODC CA, 4C and Amazon were the companies that most frequently appeared in
panelist data.

You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind through a portal and falls into a world where the only word anyone can say is “Malkovich”? That’s kind of what it’s felt like to be writing about online advertising for the past three years. […]

The post Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year appeared first on AdExchanger.

The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one. Despite a few deals scattered throughout the year and a small flurry in Q4 – including Omnicom’s monster $835 million acquisition of Flywheel Digital and Perion’s far smaller but still notable $100 million purchase of out-of-home DSP […]

The post LUMA: 2024 Will Be Better For M&A (No, Seriously This Time) appeared first on AdExchanger.

Imagine this: It’s league night, and the top bowler wins a $1 million check.  You bowl a great game, including a turkey! Based on your final score, you excitedly walk to the podium, already mentally spending your winnings. To your surprise, the judge says, “We’re actually judging this contest by the ball’s optimal position when […]

The post Target One Audience, Measure Another: The Definition Of TV-Buying Insanity appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Commerce Copycats The Wild Man Drinking Company (which makes a novelty item called the Krak’in used for shotgunning beers) filed a patent-infringement lawsuit against Temu last week (H/t @Sean Frank, CEO of the wallet brand Ridge). Why’s that interesting?   Temu frames itself as […]

The post A Temu Patent Lawsuit That Isn’t A Novelty; Amazon Puts The Shine On Prime appeared first on AdExchanger.

With so many AI-enabled devices arriving on the market this year, what will it take to stand out?

Last week, hundreds of companies showcased their wares in Las Vegas at the 2024 Consumer Electronics Show (CES). Tech giants and startups alike debuted an array of new laptops, smartphones, TVs and other devices powered by generative AI.

One of the major brands with a presence was Lenovo, which debuted dozens of new devices with AI features including for creativity, gaming and productivity.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The third-party cookie’s deprecation — and broader crackdown on cross-site tracking practices, such as device fingerprinting — comes with side effects. One side effect is losing the means for companies to combat bot traffic. To account for this consequence, Google’s Privacy Sandbox features a proposal for fighting fraudulent traffic called Private State Tokens.

Private State Tokens effectively have sites that are able to authenticate site visitors be the ones to vouch for those visitors’ authenticity so that they can be trusted by other sites. As broken down in this explainer video, it’s akin to a friend recommending a therapist to another friend — albeit with the web browser providing a privacy-preserving means for passing on that recommendation.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.