Month: January 2024

Sheryl Sandberg, Meta’s first chief operating officer, has announced she will be leaving the company’s board of directors in May.

InMarket Media has agreed to refrain from selling information that could reveal whether people visited sensitive locations.

Meta Platforms wants the Supreme Court to shut down a lawsuit over prior ad-targeting options that allegedly violated discrimination laws.

The pioneering PC revolutionized how people interact with computers. As the Mac enters its fifth decade, Apple says it will continue to evolve.

“2021 and 2022 are the high watermark of 633 – the pinnacle of Peak TV,” according to an analysis released this morning by Ampere.

One of America’s largest internet providers may collect data about your political beliefs, race, and sexual orientation to serve personalized ads.

Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.

The post Why Is The Push For Children’s Online Protection Moving So Slowly? appeared first on AdExchanger.

Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned one bid request into a dozen, as more SSPs sold identical copies of publisher inventory. But instead of locating the duplicate impressions, DSPs and SSPs use traffic shaping, a mix of manual and automated ways […]

The post The Big Story: Programmatic Excess, From Bid Duplication To VideoAmp’s Reckoning appeared first on AdExchanger.

The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu.

The post TV Measurement Returns To Earth appeared first on AdExchanger.