Month: January 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]

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Even plagued by recent controversies and brand safety concerns, X (formerly Twitter) is still expected to remain the king of second screen viewing for this year’s Super Bowl for consumers, agency execs say.

That’s not to say that X will be at the center of Super Bowl campaigns this year, but no alternative has come to take its place as the reigning second screen. Instead, agency execs are recommending clients diversify their approach, working across multiple platforms to reach shoppers wherever they are online during the Big Game.

“It’s still this primary second screen just because nothing matches it for scale of real-time conversation during live events — sports, especially,” said Matt Talbot, co-founder and chief creative officer at WorkInProgress ad agency. “But it’s harder for brands to be active there because it’s uncertain and riskier.”

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The article was first published by Digiday sibling WorkLife

The youngest generation of workers is adamant about doing things differently in the workplace. They’re rejecting norms like staying in the office past 5 p.m., or coming in sick when they know they probably shouldn’t. They’re redefining traditional career paths and seeking to do work they find meaningful. And they appear far less loyal to the organizations they work for as job hopping becomes more normalized. 

They’re also no strangers to financial insecurity, as the cost of living continues to rise and many turn to side hustles or other ways to not only gain new income streams but explore their personal interests. What makes them different from previous generations (who hold many of the same values) is their open expression of their discontent and eagerness to change things, experts say. 

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Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. So commerce shop The Mars Agency in early January introduced two new products for its commerce marketing platform, Marilyn.

Mars added the self-serve dashboard and commerce media benchmark database to help brands unite their commerce media measurement and planning in a single place. (More on the the demise of cookies here.)

Rob Rivenburgh, global CEO of The Mars Agency, said he sees these developments as part of an effort to go beyond pure media metrics and “get a full view of program performance” for commerce marketing. As part of Mars’ commerce strategy, Rivenburgh said Marilyn lets clients analyze all aspects of commerce, from e-commerce to analytics.

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Agencies see 2024 as a year in which their businesses will find themselves on the upswing after a tough 2023. But they’re still wary of the economy after such a tough year.

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Apple’s latest series of Vision Pro demos carefully obscures one important hardware feature.

Customers may “misunderstand the consequences of canceling,” cable lobby says.

Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $200 million. The two companies have clear synergies. Habu is a cross-cloud clean room specialist with native applications for walled garden platforms, including Google’s Ads Data Hub and the AWS-based Amazon Marketing Cloud. […]

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The new “nighttime nudges” feature pops up on teens’ phone screens after they have spent more than 10 minutes on Instagram Reels or Direct Messages late at night.