Month: January 2024

The revised New Street Research forecast projects Netflix will add 13 million net new ad option subscribers in 2024 and 8 million in 2025.

Apple Vision Pro is an entry into a mixed-reality world – transforming work, education, health care and beyond. The excitement around it mirrors the mobile revolution, positioning it as more than just
a device.

Despite expensive legal battles and regulatory pressure, Apple’s and Google’s mobile app stores are mostly unchanged. This week, Apple introduced a new fee on developers to protect its business.

Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.

The post Roku Wants To Turn Its Home Screen Into An Ad Hub appeared first on AdExchanger.

Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt. Raptive […]

The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.

As AI becomes increasingly embedded in business, it’s interesting to consider the role senior marketing professionals can play in shaping how it’s implemented from the vantage points of ethics, transparency and corporate strategy. It has long been my belief that, as marketing professionals, we should have a seat at the C-level table around issues like […]

The post How Marketers Can Claim Their Spot At The AI Discussion Table appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. The company is piloting a new package deal with French retailer Carrefour, Bloomberg reports. Customers in the French cities of Bordeaux and Rouen […]

The post Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In appeared first on AdExchanger.

The annual Consumer Electronics Show always offers a glimpse of what the future of tech could be — not necessarily what it will be. But some of this year’s big trends are arriving just days after leaving Las Vegas.

From AI-enabled smart TVs to new voice chatbots in cars, 2024 is expected to built on all the momentum from the last year. This year will likely bring plenty of overhyped AI products — and many under-estimated AI risks — but major companies are already building AI into their next line of products instead of seeing it as another pie in the sky.

With the new Galaxy S24, Samsung doubles down on AI smartphones

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Long considered the red-headed stepchild of in-game advertising, mobile gaming inventory is shaping up to be increasingly attractive in 2024.

Over the past year, as in-game advertising companies have looked to muscle their way into brands’ ad budgets, some marketers have focused on their ability to secure so-called premium inventory — ads inside the big-budget console titles published by major game developers such as Nintendo and Electronic Arts. Historically, the bulk of most in-game ad firms’ inventory is inside casual or hypercasual games, which brands consider less effective than the major console titles enjoyed by core gamers. 

But as 2024 ramps up, it turns out the returns of mobile gaming advertising are getting pretty good. Q4 2023 was the best season on record for mobile gaming advertisers, according to data shared with Digiday by the mobile marketing platform AppLovin, bolstered both by advances in artificial intelligence and a better understanding among marketers of what makes mobile gamers tune in.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Third-party cookies are on their way out, and when they go, they’re going to take parts of the ad industry along with them.

It may not happen today, and some argue it won’t even happen in the first six months of the year. But this consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. When those cookies crumble, companies will be left scrambling for a new recipe to bake their ad revenue.

For some, this upheaval spells opportunity — a chance to innovate, adapt and thrive in a transformed landscape. But for others, it’s a storm they might not weather. Mergers of desperation, hostile takeovers or even total shutdowns are in the cards. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.