The agency previously handled the group’s Madewell brand and is transitioning the J. Crew and J. Crew Factory brands on a rolling basis over the next year.
New Year’s Resolution: Invest in Relationships
We must be mindful of the big, blank space – the space AI attempts to mimic but that it can never replace: human relationships and authentic connections.
Ken Jennings As Sole ‘Jeopardy!’ Host Was A No-Brainer
The ‘TV Blog’ said it was a no-brainer, but it wasn’t until late last month that Ken Jennings became the sole, official host of “Jeopardy!”
Google’s Ad Revenue Rockets Upward Again, But The Open Web Is Getting Less
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination. Consider the Google ad portfolio. YouTube ad revenue grew from almost $8 billion in Q4 2022 to $9.2 billion last quarter, the company reported in earning Tuesday afternoon. Google Search added more than $7 billion […]
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Google Splits Up a Key AI Ethics Watchdog
A crucial team at Google that reviewed new AI products for compliance with its rules for responsible AI development faces an uncertain future after its leader departed this month.
How Bayer Is Using Creative Analytics To Cure Its Data Divide
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to each other. Not only are these teams siloed internally, they even work with separate agencies, and the data generated by what should be complementary […]
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How The Generative AI Boom Proves We Need Journalism
Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative AI companies must get real about the value journalism brings to their products. “This doesn’t have to be a zero-sum game,” Coffey told AdExchanger. “These innovative technologies are very promising, but it doesn’t have to […]
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Selling The New Internet On The Internet; Here Come The Olds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […]
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Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting
This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting.
- Measurement war
- Paramount’s cost-cutting, TikTok’s shoppable video test, Twitch’s monetization terms and more
Measurement war
The measurement war is still on, as was made pretty apparent during the Interactive Advertising Bureau’s Annual Leadership Meeting this week in Marco Island, Florida.
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
The third-party cookie’s demise creates plenty of gaps in how digital ads are bought, sold, served and measured. Google’s Privacy Sandbox plugs some of those gaps, but IAB Tech Lab has identified more that need filling.
On Tuesday, after the Interactive Advertising Bureau’s Annual Leadership Meeting concluded, IAB Tech Lab executives were slated to meet with Google regarding Privacy Sandbox’s capabilities and limitations, according to six people with knowledge of the matter. An IAB Tech Lab spokesperson confirmed the meeting.
“At the event, we’ve been encouraged by the number of IAB members who are building privacy-preserving adtech offerings using the Privacy Sandbox building blocks,” said Anthony Chavez, VP product management, Privacy Sandbox. “And while some focus on objections, we’re looking forward to continuing to collaborate with partners focused on solutions. Building today’s programmatic ecosystem introduced many new complexities, had to solve the chicken or the egg problem of testing, evolved to support new use cases, and took years of hard work by the ecosystem to achieve. Building a more private web with privacy-preserving advertising will be no different.”
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