The Emmy Awards: How To Make Them Better
a bunch of awards and have commercials ready to immediately tout its wins. I’m old enough to remember when marginally-rated series would become hits after winning multiple Emmys. It was a big deal.
This, of course, hasn’t been the case for several years, as premium and ad-supported cable, and more recently, Netflix and other streamers, have caught up. In this week’s edition, I explain how the
Emmy Awards telecast can be made more ready-for-broadcast-prime-time.
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Crafting A Conscience For Generative AI In Marketing
When a generative AI tool spouts misinformation, breaks copyright law or perpetuates hateful stereotypes, it’s the people using the technology who take the fall. After all, a large language model (LLM) generating text or an image “doesn’t use a brain of its own” or understand the implications of what it’s generating, said Paul Pallath, VP […]
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CES: A Connected TV Recap
CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.
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Comic: America’s Next Top AI Model
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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