Month: January 2024

A federal judge has again sided against Meta Platforms in a privacy battle centered on allegations that it tracked Facebook users’ visits to websites operated by health care providers.

Marketers should be doing much better at driving customer acquisitions, but nearly two-thirds of lead-generation and engagement strategies are underperforming, according to the latest CMO Council
report.

TikTok is testing a new feature that would link real-world products to any posts on the app. This would theoretically mean that all videos users would see shoppable content.

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping up everywhere, but a federal law has yet to move forward. “We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person strong Annual Leadership Meeting […]

The post Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,” Says IAB CEO David Cohen appeared first on AdExchanger.

The ad, which appears to be made using generative AI, shows how the technology can be used not just to mislead, but to more subtly influence.

The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps – with compensation for giving up the convenience averaging $37,619 – and
what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and
apps.

An IAB study released today examines the value consumers would want in exchange for not having free access to the internet, websites, and apps. The study found that the compensation for giving up this
convenience averaged $37,619, and that consumers understand that websites and apps are free because of advertising, but Gen Z is twice as likely to believe that websites and apps are free due to
“altruistic reasons” such as being considered free speech or a basic right.

Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag

Custom AI has become an indispensable tool for agencies seeking a competitive edge in the rapidly evolving digital marketing landscape. 

Beyond its initial application in audience targeting, custom AI — i.e., artificial intelligence solutions built with an organization’s specific goals in mind — is revolutionizing various aspects of digital advertising, from lookalike audiences and bidding strategies to measurement and optimization. Its most profound impact, however, lies in infusing campaign objectives into automated decision-making across marketing organizations, heralding a new era in contextual advertising strategy.

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Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […]

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