Month: January 2024

Poggi has been a reporter for ‘The Street,’ ‘Forbes’ and ‘Women’s Wear Daily.’

“We estimate Snap will generate $234 million from ‘My AI’ sponsored links in 2024,” New Street Research analysts note in a report published today, estimating Meta’s AI agent ad buys could generate
$6.7 billion next year.

The deal spans a record 40 championships, with 2,300 hours per year of coverage on ESNP’s linear and digital platforms, including ABC.

Cam Murchison formed Attivo in 2020 after serving in a number of senior roles at agencies in New Zealand, Australia and the Asia Pacific region beginning in the 1990s, including DDB, Ogilvy and the
Harvey Cameron Group, now part of Attivo.

Readyverse Studios intends to build a “destination for fans to explore their favorite stories and IP in the metaverse, leveraging web3, metaverse games and experiences, augmented reality, and virtual
reality technologies,” the company said in a recent statement.

​​Chatbots’ habit of spewing untruths is a big problem—but we should also celebrate these hallucinations as prompts for human creativity and a barrier to machines taking over.

When do we stop calling search search? The former OpenAI founder of Perplexity, a startup heavily rooted in AI, says now.

Jeremy Helfand is joining Amazon as big streamers, including Disney, prepare to compete for media buyers’ attention and dollars at CES.

A replacement show for “The Late Late Show With James Corden” represents a break in the traditional format for late-night TV.

Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On the one hand, many marketers see value in making the media ecosystem sustainable and competitive. That’s why big marketing leaders create industry task forces or urge the industry to clean up its act. On the […]

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