Less BS, More Facts, Some Opinions
CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.
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The “P” in “ChatGPT” is perfect for cookieless targeting. Here “P” stands for pre-trained. It’s an aspect of the latest generation of AI models that deserves a closer look from programmatic advertisers and agencies, along with the concept that powers it: self-supervised learning. Self-supervised learning is at the heart of generative AI, and it’s perfectly […]
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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards initiative. GroupM announced the Ad Innovation Accelerator on Thursday, which it hopes could lead to more nonstandard streaming ad formats – and technical standards for those formats to make sure they can run on any […]
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As policymakers and businesses continue discussing possible regulation around AI, 2024 will also be another big year for data privacy.
It will be a busy year for anyone tasked with tracking new privacy laws or proposed legislation on an international, national and state level — compounded by rules related to other issues like AI and antitrust.
Regulatory discussions are concurrent with Google’s plan to officially begin deprecating third-party cookies. On Jan. 4, the company began testing its new Tracking Protection feature to block third-party cookies and limit cross-site tracking before a full phase-out takes place in the second half of 2024.
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In their quest to capture the attention of a new generation of young readers, news publishers are experimenting with innovative ways to engage and inform Gen Z. As the first socially native generation to have the internet and social media platforms constantly at their fingertips, Gen Z is a critical group for publishers to consider when planning their future content and distribution strategies.
Members of Gen Z — those born between 1997 and 2012 — have spent their entire lives with access to a digital world. Technology is second nature to them and fundamental to their existence. Unlike older millennials who are considered simply digital natives, the social natives who make up Gen Z grew up in a world that included a social, participatory web. Now, as the oldest members of this generation are reaching adulthood — building careers and gaining more income — news organizations are turning their attention to this fast-growing audience.
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It’s safe to say that publishers’ traditional ad revenue isn’t going anywhere — programmatic might not have lived completely up to expectations in 2023, but it remains a bright spot — but publishers are starting to place their bets on alternative revenue sources heading into the new year. Think everything from events to commerce and non-traditional platform partnerships.
When it comes to subscriptions though, the jury is still out.
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Digiday will be on the ground covering CES from Jan. 8 to Jan. 15. Sign up here for a daily briefing in your inbox highlighting Digiday’s takeaways.
At next week’s Consumer Electronics Expo (CES), Kevin Gentzel, Newsweek’s global chief commercial and growth officer, is a prime example of how the event has transformed for marketers. He’s got a marathon day lined up — booked solid from 8 am to midnight. But get this: none of it involves the traditional show itself.
“CES has become a staple on the schedule for a variety of reasons,” said Gentzel. “It’s still the place to go to learn more about new innovation and new technologies that are disintermediating the lines of business but the conversations that are being had tend to focus on deeper, strategic partnership agendas.”
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