Month: January 2024

TikTok is hoping its social-media reach, viral videos and live-shopping model will position TikTok Shop to become a direct competitor with Amazon, Temu and Shein.

The strategic partnership with Samba TV will help entertainment marketers promoting new shows and movies better understand the value of conversions generated by Snapchat campaigns.

Marketers and agencies weigh in to discuss the new tool that defaults to restricting third-party cookies to 1% of Chrome users globally.

New Year’s resolutions were made to be broken. But on Jan. 4 – today! – after multiple delays and deadline extensions, Google finally disabled third-party cookies for 1% of randomly selected Chrome users globally, which is the first step in its plan to fully phase out third-party cookies in its browser by the end of this year. […]

The post And So Begins The Beginning Of The End Of Third-Party Cookies In Chrome appeared first on AdExchanger.

HH’s and DNY’s capabilities-good as they are–are duplicated at other shops within the company. All of the holding companies engage in “portfolio pruning” from time to time to keep assets aligned
with current growth strategies.

Boston Dynamic’s legged robots won the internet by doing parkour and dancing to classic R&B. The company’s founder Marc Raibert now leads an institute trying to make the machines more independent.

MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t.

The post MediaWallah Is Trying To Clean Up Messy CTV Identity Data appeared first on AdExchanger.

New formats initially will be exclusive to GroupM agency clients and will be finalized in time for 2024-25 upfront planning.

The lead detective character in “Grimsburg” is a dead ringer for 1970s TV detective Frank Cannon.