Month: January 2024

IAS has released a new metric dubbed “quality attention,” which integrates media quality and eye tracking with machine learning and AI to gain better measurement and detailed reporting, IAS also is
working on building capabilities for programmatic optimization of campaigns based on attention in real-time.

Autonomous vehicles are operating—and getting into crashes—in US cities. But state laws in Texas, California, Arizona, and other places prevent local governments from regulating the technology.

Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still “plays second fiddle” to direct deals, more advertisers turn to programmatic because it’s a cost-effective way to target and attribute ads without sacrificing scale, said […]

The post Programmatic CTV Will Hit Puberty In 2024 appeared first on AdExchanger.

If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will really dive in. Today, marketing leaders are either implementing (29%) or piloting (7%) generative AI in their organizations, according to Nicole Greene, a VP analyst at Gartner. In the next six to 12 months, however, […]

The post Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI appeared first on AdExchanger.

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers.  But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark corner of the native advertising universe: MFA articles placed in the so-called “chumboxes” that appear in the footers of premium news sites. At […]

The post With AI’s Help, Native Can Mean More Than Made For Advertising Links appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pod One Out Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall has been stuck in first gear for years, Digiday reports. What […]

The post Can Podcast Advertising Find Second Gear?; No Escaping The Bundle appeared first on AdExchanger.

After a year of widely reported challenges, executives in the esports industry are striking a cautiously optimistic tone going into the new year.

In spite of the industry’s financial struggles over the past year, competitive gaming is not going anywhere. As long as people enjoy playing video games, they’ll also be interested in watching them played at the highest levels — and esports companies still believe there is money to be made in that white space. In 2023, esports titles like “Rocket League” managed to shatter viewership records, and industry leaders remain confident in the overall future of competitive gaming.

Confident or not, esports companies have once again found themselves in the position of having to re-prove the value of their entertainment products after years of unquestioned investment and growth. Here’s a look into the best-case scenario for competitive gaming in 2024.

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Media execs are setting their ad revenue goals for 2024 with an abundance of caution as they wait and see just how much of the ad market’s volatility in 2023 will persist in the new year.

Between the unknowns of how CMOs will be executing ad budgets and what a major election year will do to advertisers’ appetites for showing up next to election coverage, 2024 is looking like it’ll be another year that’s too hard to predict. But that doesn’t mean that media leaders are twiddling their thumbs waiting for the fog to clear. 

Instead, the heads of publications including Bloomberg, The Atlantic, The Independent, The Wall Street Journal, Time and Vox Media all are banking on the categories and content types that are showing more promise than others and homing in on topics that are top of mind for advertisers to hopefully set their ad businesses off on a positive note in the new year. 

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Influencer marketing and social media are poised for more growth in 2024 as trends from social commerce to paid media continue to accelerate.

Social and influencer agencies anticipate the emergence of more niche social platforms, artificial intelligence experimentation and paid media investments to continue increasing in the new year. It makes sense given the developing industry: The global creator economy is projected to have grown to $127 billion in 2023 and is forecasted to reach $528 billion by 2030, according to Coherent Market Insights.

Here is a look at the biggest trends agencies in that space are expecting in 2024.

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This is a good time to be a niche publisher. The days of splashy, big-budget launches fueled by venture capital are behind us. Instead, the steady, organic growth is the new favorite, leaving behind the flashy spectacles. After all, nobody wants to be the next Vice.

That’s why Mundial’s journey is so intriguing. 

To keep it brief, the football publisher weathered the pandemic, albeit with some battle scars. The quarterly magazine, which is the heart of the business, took a printing hiatus. As the owners explored different ways to make a comeback, FootballCo stepped in. The media holding company acquired Mundial at the beginning of 2022, and since then, the magazine has been printed six times as a quarterly feature.

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