Month: January 2024

Starting today (Jan. 4), Google kicks off the trial run of its new Tracking Protection feature, set to eventually clamp down on website access to third-party cookies by default. Initially, this change will touch just a sliver of Chrome users — a mere one percent globally — serving as a glimpse into a third-party, cookieless future for online browsing.

Yes, you read that right. After four years of missteps and adjustments, it’s actually happening. Google is starting to phase out third-party cookies from Chrome. This marks not just the end of an era, but the beginning of a new, perplexing chapter in advertising — a terrain as unpredictable as it is uncharted. Digiday turned to seasoned ad executives for guidance through this maze, seeking clarity in the midst of profound change. 

Can someone grab a crystal ball and tell me the latest ETA for third-party cookies’ grand exit from Chrome?

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine how publishers are cautiously approaching generative AI, 2023’s top media and marketing trends, and the year’s platform winners and losers, as seen in recent data from Digiday+ Research. We also take a look back at our year-end video discussion about marketers’ holiday commerce strategies with Digiday Media’s editors-in-chief.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

This week’s Media Briefing takes a look and the alternative revenue streams that publishers are eyeing in 2024.

• The other pieces of the revenue pie
• Publishers’ continued fight to protect IP from generative AI 
• Cheddar News is sold, CNN’s chief digital officer departs and more

The other pieces of the revenue pie

Media executives are well aware that 2024 will bring anything but clarity when it comes to how advertising revenue will flow. Therefore, alternative revenue streams like subscriptions, commerce and non-traditional platform partnerships are all crucial for publishers that hope to make 2024 a revenue-positive year, according to seven media execs who spoke with Digiday about their new year strategies. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

El artista colombiano J Balvin dio un paso adelante en 2024 con el lanzamiento de una nueva colaboración con Nike, las nuevas Jordan Rio 3 inspiradas en su hijo, unas zapatillas deportivas que según reportes de prensa se estima tendrán un valor de alrededor de $250 dólares.

“Empecemos el año con pie derecho Río Jordan 3s . Basado en la luz que me da mi hijo( osea en la suela que representa la luz cuando está oscuro ) por eso este año está lleno de LUZ 2024!” escribió a sus más de 51 millones de seguidores en Instagram, adjuntando la foto del zapato.

Este cuarto modelo, donde prima el color negro, tiene un especial significado para el artista, quien ha sido promotor de ver la luz en medio de la oscuridad, no solo a través de su música, también mediante el uso de “Oye” su propia app para la salud mental. Rio es el nombre de su primogénito con la modelo argentina Valentina Ferrer.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Disparate acts of war and terrorism all lead back to Tehran.

It took three years, and the new form rollout has still been a fiasco.

The ALPA is blocking measures to ease a severe pilot shortage.

New President Javier Milei’s free-market ideas will fail without a stable currency.

“Barbie” has some lessons for advertisers: How to create a communications piece (basically a very elevated two-hour ad) that conquers the world.