Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown

Despite great expectations, the end of Sizmek has been far from, well, seismic. According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server. Amazon initially disclosed its plan to sunset the ad […]

The post Bye-Bye Sizmek! Amazon Advances Flashtalking And Smartly As Alternatives In Advance Of The Shutdown appeared first on AdExchanger.

Web User Presses To Restore Privacy Claims Against NBA.com Over Meta Pixel

The Chamber of Commerce backs the NBA in the privacy battle, arguing that the lawsuit is part of a scheme aimed at abolishing targeted advertising.

Facebook Collects ‘Link History,’ Uses Data To Target Ads

The opt-out link history archival feature for Android and iOS devices is turned on by default, allowing Meta and its subsidiaries to use the collected data to target ads.

X Cuts Price Of Verified Organizations Basic Tier, Courts Small Businesses

X is now prioritizing small businesses in an effort to make up for the loss of major brands’ ad spend on the platform, slashing the price of verification for small businesses from $1,000 per month to
$200.