Month: January 2024

Baidu’s $3.6 billion deal for Joyy’s YY Live has expired three years after announcing it, putting the search/technology company behind in its plans to catch up with Google’s YouTube.

The weak performance of legacy TV network-based media companies’ stock market share was largely due to streaming TV businesses still losing money or seeing stagnant growth. For digital-first
companies including Netflix, Roku and Amazon, the picture was brighter.

Beside lengthy careers at WPP, that is. Answer: They were both named Commanders of the Order of the British Empire effective January 1 by King Charles III. But don’t call them “sir.” That honorific is
reserved for those who achieve knighthood.

For its entire 13-game schedule, total Nielsen-measured “TNF” viewership was up 24% to 11.86 million vs. a year ago, with 18-34 viewers up 14% vs. a year ago compared to its first year with Prime
Video – 26% higher than Fox/NFL Network viewing in 2021.

The new report projects U.S. ad spending will expand 7.6% this year, nearly two percentage points greater than the current agency holding company composite.

Ad planning and activation platform FullThrottle unveiled SafeMatch to make it easier for advertisers to connect outcomes to streaming TV ads.

The post Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution appeared first on AdExchanger.

The tech economy is all about getting those next 10,000 users. What if it maximized something else for a change?

Average monthly churn rates and numbers of “serial churners” are both up, according to Antenna data.

“The Golden Wedding” on ABC might draw more viewership than the week’s other “Golden” entry, “The Golden Globes” on CBS.