X Partners With MGM, Will Display Sports Betting Stats

X is positioning itself to profit off of its position as the leading social platform for live events at a time when major advertisers are leaving the platform or pausing campaigns. The new partnership
with X will help its sports betting division reach an even wider audience of sports fans. There will also be links that will direct X users to the gambling platform so they can place bets.

Google Cookies Crumble With Results Better Than Apple, But Not Good Enough

It’s been a difficult transition away from Google Chrome browser cookies for some. Analysis of aggregated data from millions of impressions since Google launched its trial of 1% deprecation on Jan. 4
reveals the challenges.

In Memoriam: ANA, WFA Remember Ben Jankowski

Industry veteran Ben Jankowski passed away over the weekend. For many years he was head of global media at Mastercard. Prior to that, he worked at agencies including OMD, BBDO, Wells Rich Green, and
Grey. More recently, he was founder of Modern Media Solutions and consulted with R3. He touched many in the industry and his friends at ANA (Association of National Advertisers) and WFA (World
Federation of Advertisers) fondly look back on our relationship with him.

How fan engagement is unlocking new approaches to identity


Manny Puentes, general manager of advertising, Genius Sports

Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences — especially the NFL in the U.S. 

According to recent data released by Nielsen, NFL broadcasts accounted for 93 of 2023’s 100 most-watched TV broadcasts. That’s up more than 13% from the prior year and more than 50% from just five years ago. 

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US Lawmakers Tell DOJ to Quit Blindly Funding ‘Predictive’ Police Tools

Members of Congress say the DOJ is funding the use of AI tools that further discriminatory policing practices. They’re demanding higher standards for federal grants.