Month: January 2024

Last week, the FTC launched an inquiry into Big Tech’s relationship with generative AI companies. The inquiry is the latest sign that the agency has its watchful eye on the AI sector. Chair Lina Khan announced the probe during an FTC forum to address competition concerns related to AI technology, its first-ever tech summit focused […]

The post When It Comes To Generative AI, The FTC Has Big Tech In Its Crosshairs appeared first on AdExchanger.

But TV remains the primary news vehicle, although it is declining, YouGov reports.

Most of us think of big ideas as lightbulb moments, but the reality is they usually start as napkin moments, like the one Jared Belsky scribbled out in the summer of 2021 to outline a roadmap for a
new kind of agency, Acadia.

The Portland, OR-based agency has promoted Laurel Burton to CEO, Leon Anderson to president and added several others to its C-Suite. The reshuffling follows a big new business year in 2023.

“Broad City” stars give a millennial master class in constipation in a Miralax spot.

Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle Shorts from other YouTube inventory.

The post Media Buyers Report Promising Results From YouTube Shorts Pilot Program appeared first on AdExchanger.

The upcoming season of “Curb Your Enthusiasm” brings the curtain down on one of the last vestiges of the golden age of HBO.

Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party data vendor pitch or a TikTok influencer video. For frozen vegetable brand Birds Eye, “fresh, frozen of canned?” is a question it wants customers to ask themselves while doing their grocery shopping. Birds Eye has […]

The post First-Party Data On Ice? How Conagra’s Birds Eye Brand Navigates The New Video Ecosystem appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-U-Later Apple has a history of not quite breaching antitrust rulings, but blithely flaunting orders.  In 2022, for example, a Dutch court ruled Apple must allow payment alternatives. Apple paid 5 million euros per week in noncompliance fines over months. It eventually acquiesced […]

The post Apple Passes DMA Costs Back To Developers; Ad Fraud And AI-Generated Obituaries appeared first on AdExchanger.

After a difficult 2023, brand sponsorships are trending upward in esports in 2024 — but in a more experimental manner than the blind trust of past years.

The cold of esports winter is ongoing, but the weather has been feeling balmier in the first month of 2024. Brands such as Kia are re-entering the space by sponsoring both teams and leagues, and the Overwatch League, which died an ignominious death last year, is returning in the form of ESL/FACEIT Group’s Overwatch Champions Series.

But brands are getting smarter about esports, too, and spending less blindly than some did during the hype-infused FOMO days of 2018 and 2019. It’s become clear that the ROI of esports sponsorships is far behind that of traditional sports partnerships, and marketers are no longer willing to simply copy and paste their sports marketing budgets over to esports. Furthermore, esports companies remain reliant on brand partnership revenue, forcing them to cut deals with brands in order to stay afloat.

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