Month: February 2024

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The News Tab Google is being sued by a coalition of some of the largest European news companies, including Axel Springer and Schibsted Media, Reuters reports. The suit itself is in a Dutch court, because apparently they have a reputation for rewarding antitrust […]

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Two months into Google’s grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes.

For something that was meant to be an apocalyptic event for ad tech, the end of third-party cookies is apparently a win for a lot of vendors — at least according to their recent earnings updates.

Here’s a rundown of the reported notable effects on ad tech companies from their latest quarterly updates.

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NewsGuard, the news rating service, is adding more automation tools as it works to track misinformation efforts ahead of the 2024 elections.

For the debut of its “Election Misinformation Tracking Center,” NewsGuard has developed new AI-assisted tools for early detection of election-related misinformation. The tools, which debut yesterday, will be used across websites, social media platforms and video channels to help track false or misleading claims about elections. 

Although the company has used aspects of automation before now, previous tactics have been much more analog, according to Matt Skibinski, NewsGuard’s general manager. New elements include both internally built features using open-source tools and data from external partners including media monitoring startups like Meltwater and NewsWhip. Skibinski said NewsGuard also is seeing a higher percentage of misinformation made from manipulated media like doctored images and audio clips.

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iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses during the fourth quarter of 2023. During their Q4 earnings calls, company executives noted signs of an improving advertising market heading into 2024.

Spotify and Acast, in particular, are expecting their podcast businesses to reach profitability for the first time in 2024. Execs at iHeart, Spotify and Acast told shareholders in fourth quarter earnings calls this month that they were seeing the ad market emerge from the slowdown in 2023, especially in the second half of last year.

“We expect 2024 to be back in growth mode, as we continue to see signs of improvement throughout our business and the broader advertising marketplace,” Rich Bressler, president, COO and CFO of iHeartMedia, said in the earnings call on Thursday.

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Agency holding company IPG has chosen to throw its lot in developing the next iteration of generative AI tools and products with Adobe, per an announcement the two companies made yesterday.

Although IPG will also use other generative AI tools from other companies as well as those of its clients, there are elements to the partnership that will give the holding company first crack at new Adobe tools — IPG executives referred to it as a “first-to-market deal” numerous times. 

It’s part of more than $100 million IPG says it is committing to building out AI across the holding company. And it builds on relationships the two companies have already — Adobe is already a major software supplier to IPG. 

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O is for Oprah — and, according to those dopey commercials (“Oh,Oh, Oh, it’s magic”) also for Ozempic.

Stack Overflow’s programming community will power a version of Google’s Gemini chatbot. It’s part of a new breed of AI data licensing deals with websites seeking a cut of the generative AI boom.

Jerry Dischler, a Google executive known for his role in developing advertising products, will run the company’s Cloud Applications unit.

There are no nightclubs, but there will be pop-ups at musical festivals and other events.