Wirecard whistleblower Pav Gill has founded a startup, Confide, that aims to protect whistleblowers from retaliation—and stop them resorting to the press.
Privacy Lawyers Aren’t Just There To Say ‘No,’ So Invite Them To Your Product Meetings
“Privacy by design” sounds nice, but many organizations still only consult legal as an afterthought, once they’re nearly done designing a new product or feature. But taking privacy seriously means inviting lawyers to the party early on in the process – and they promise not to be party poopers. “Compliance doesn’t have to be a […]
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Prepare For the Worst, But Don’t Expect Cookie Deprecation To Stick
When Google finally flipped the switch and stopped supporting third-party cookies for 1% of Chrome users, the ad industry reacted as if the sky was falling. Following nearly four years of pronouncements, pushed deadlines, industry committees, and technology tests, Google finally made good on its initial promise. But at the end of the day, it’s […]
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Meta’s “Other” Business; For Google, It’s Reddit, Set, Go!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Dependent An ad-reliant business feels risky nowadays. Publishers and broadcasters have tried to diversify away from advertising. On the other hand, an ad-supported model hasn’t been so bad for Google and Facebook. Still, even for Facebook, its dependence on ad revenue means […]
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Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual.
The client was irate because their entire Meta account team had been overhauled and downsized without their say. They felt they should’ve been consulted, given their significant ad spend, which the agency exec declined to share. Once the CMO had cooled off, they confided in the agency exec that they had never even worked directly with their previous account manager at Meta.
The agency exec’s response was straight to the point: they said that talking to a live human at Meta wasn’t necessary for every issue — just something that would be nice to have.
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WTF are outcome-based measurement guarantees?
TV and streaming ads have historically been bought on the basis of how many people are shown an ad. But performance-minded marketers prize how many people did something after seeing an ad, such as visiting an advertiser’s store or purchasing its product.
This emphasis on performance has led some TV network and streaming service owners to offer guarantees based on their ability to deliver against specific business outcomes. As explained in the video below, the ad sellers are not so much pledging to generate a specific outcome count as a relative impact.
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Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
Now that we’re approaching the final month of first quarter 2024, the time is right for the media agency world to come together to discuss the big issues facing the industry this year and beyond. The chance, if you haven’t already signed up, comes next week when Digiday hosts its twice-yearly Media Buying Summit, from March 4-6 in Nashville.
Featuring a broad and diverse cast of speakers and presenters, next week’s DMBS stage will host holding company executives, independent media agency leaders, clients and ad-tech experts who will share their knowledge, best practices and experiences with the audience. The conference will also host two agency-only town halls, which will allow for frank discussions under Chatham House rules to address challenges and solutions media agency folk face.
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Why media companies are pushing podcasts at SXSW ‘Trojan-horse style’
Some media companies plan to put the spotlight on their podcasts at SXSW next month by hosting multi-day programming, consumer activations and networking events for clients in a bid to land business from new advertisers this year.
And after a tough 2023, media companies are hungry for new podcast advertisers given ad slowdowns, stiff competition and other challenges in the medium.
iHeart is hosting its annual podcast awards live at SXSW for the first time. Vox Media is hosting a three-day-long podcast-themed stage at the event. And podcast company Sounds Profitable and audio agency Ad Results Media are co-hosting a podcast-oriented summit within SXSW. But right now, these are separate efforts by each of the podcast publishers, compared to a unified, dedicated podcast track.
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AI Briefing: Watermarking AI content doesn’t go far enough, researchers warn
As the tech industry rallies around watermarking AI-generated content and other commitments, some experts warn more work needs to be done.
In a new report from Mozilla, researchers suggest popular methods for disclosing and detecting AI content aren’t effective enough to prevent risks related to AI-generated misinformation. In an analysis released today, researchers note current guardrails used by many AI content providers and social media platforms aren’t strong enough to fight malicious actors. Along with “human-facing” methods — such as labeling AI content with visuals or audible warnings — researchers analyzed machine-readable watermarking methods including using cryptography, embedding metadata, and adding statistical patterns.
There are inherent risks related to scaled AI-generated content intersecting with the internet’s current distribution dynamics. Focusing on technical solutions could distract from fixing broader systemic issues such as hyper-targeted political ads, according to Mozilla, which also noted that self-disclosure isn’t enough.
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